Global Industry Lead, Manufacturing

Snap Inc.

. Own the SPECS global manufacturing industry strategy for augmented reality glasses, including market positioning, target accounts, partner priorities, and market use cases .

Posted 10/27/2026full-timeUnited StatesSenior💰 $190,000 - $284,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing manufacturing industry strategies for augmented reality solutions, with a strong focus on building partner ecosystems and driving commercial success. Proven ability to lead complex sales cycles and engage with senior stakeholders to deliver scalable offerings that address industry challenges.

Highest-signal resume keywords

10+ Years In Manufacturing Industry StrategyExperience In Augmented Reality And XR TechnologiesProven Success In Complex Enterprise Business DevelopmentStrong Executive Communication SkillsAbility To Build Trusted Relationships With Senior Stakeholders

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Business DevelopmentSales StrategyPartner Ecosystem DevelopmentSolution SellingMarket PositioningManufacturing Workflows OptimizationUse Case PrioritizationEnterprise Software ApplicationDigital TransformationComplex Sales Cycle Management

Soft Skills

Cross-Functional CollaborationInfluencing Without AuthorityCustomer EngagementThought Leadership DevelopmentEvent Strategy And Execution

Tools & Technologies

Augmented RealityMixed RealitySpatial ComputingWearable ComputingIndustrial SoftwareEnterprise SolutionsMicrosoft HoloLensMagic Leap

Industry Keywords

Manufacturing IndustryDigital Work InstructionsRemote AssistanceQuality InspectionFrontline TrainingIndustrial TransformationCustomer Pipeline ManagementGTM StrategyPartner Landscape FamiliarityDemand Generation Programs

About the role

Key responsibilities & impact

Own the SPECS global manufacturing industry strategy for augmented reality glasses, including market positioning, target accounts, partner priorities, and market use cases
Identify, prioritize, and refine manufacturing workflows where AR glasses can deliver measurable business value
Translate industry challenges into scalable offerings improving throughput, quality, uptime, and workforce productivity
Build and enable an ecosystem of services and solution partners aligned to manufacturing use cases
Drive repeatable partner-led solutions and enable partners and customers to scale beyond one-off proofs of concept
Own manufacturing customer pipeline and sales cycles from initial engagement through solution shaping, partner alignment, executive buy-in, and commercial progression
Partner across product, engineering, design, marketing, business development, and sales to inform roadmap, enablement, and launch readiness
Lead SPECS manufacturing presence at major global events and conferences, including event strategy, demos, messaging, and customer engagement
Curate and help develop external manufacturing thought leadership, including white papers, knowledge content, customer-facing materials, and demand generation programs
Design and support executive briefings, workshops, and industry-focused events for manufacturing customers and partners at SPECS campuses

Requirements

What you’ll need

10+ years leading strategy, business development, sales, partnerships or GTM across customers in the manufacturing industry
Experience applying industrial technology, enterprise software, spatial computing, XR, AR, or adjacent field tech in manufacturing
Proven success owning an industry strategy, vertical go-to-market motion, or complex enterprise business development motion
Experience building trusted relationships with senior stakeholders across operations, manufacturing, innovation, IT, and digital transformation teams
Track record of developing partner ecosystems and bringing joint offerings to market
Experience leading complex sales cycles or industry engagements requiring solutioning across multiple stakeholders
Ability to turn market signals and customer pain points into clear use case priorities, scalable offerings, and repeatable commercial motions
Strong executive communication skills and comfort representing a company at customer meetings, industry events, and thought leadership forums
Ability to work cross-functionally and influence without direct authority in a fast-moving environment
Willingness to travel as needed
Preferred: Experience in augmented reality, mixed reality, smart glasses, wearable computing, or immersive enterprise technology
Preferred: Direct experience supporting manufacturing use cases such as remote assistance, digital work instructions, maintenance, inspection, quality, or frontline training
Preferred: Experience working with or alongside systems integrators, industrial software providers, or enterprise solution partners
Preferred: Familiarity with the competitive and partner landscape across enterprise AR and industrial transformation
Prior experience at Microsoft HoloLens, Magic Leap, or a comparable AR / smart glasses company is strongly preferred

Benefits

Comp & perks

Paid parental leave
Comprehensive medical coverage
Emotional and mental health support programs
Compensation packages that let you share in Snap’s long-term success
Equity in the form of RSUs
Default together approach with office work 4+ days per week