Global Industry Lead, Retail

Snap Inc.

. Own the global retail industry strategy for the SPECS augmented reality glasses business, including positioning, target accounts, use-case priorities, and market development plans .

Posted 10/23/2026full-timeUnited StatesSenior💰 $162,000 - $284,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing global retail strategies for augmented reality solutions, with a strong focus on business development, partner engagement, and customer enablement. Proven ability to translate complex customer needs into actionable solutions while fostering relationships across various stakeholders in the retail ecosystem.

Highest-signal resume keywords

Retail Industry StrategyBusiness DevelopmentAugmented Reality ExperienceCross-Functional CollaborationExecutive Communication

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Business DevelopmentStrategy DevelopmentSales Cycle ManagementSolution ArchitectureEnterprise Software IntegrationRetail Workflow OptimizationCustomer Experience EnhancementPartner OnboardingDemand GenerationCommercial Outcome Measurement

Soft Skills

Strong CommunicationStorytellingRelationship BuildingComfort in AmbiguityLeadership

Tools & Technologies

Augmented RealityExtended RealitySpatial ComputingEnterprise AR HardwareWearable ComputingMicrosoft HoloLensMagic LeapSystems Integration ToolsOperational SoftwareRetail Technology Platforms

Industry Keywords

Retail IndustryOmnichannel FulfillmentInventory WorkflowsVisual MerchandisingWorkforce EnablementCustomer ExperienceStrategic PartnershipsEnterprise SalesInnovation EcosystemGlobal Travel

About the role

Key responsibilities & impact

Own the global retail industry strategy for the SPECS augmented reality glasses business, including positioning, target accounts, use-case priorities, and market development plans
Identify and prioritize retail workflows where augmented reality glasses can create measurable business value
Translate retail customer needs into offerings and solution narratives with product, design, engineering, sales, and marketing teams
Build and strengthen a partner network of services partners, solution partners, systems integrators, and industry specialists
Drive partner onboarding, solution readiness, certification, enablement, and field execution
Facilitate partner and customer enablement around the SPECS platform, value proposition, and path from pilot to scaled deployment
Own the retail customer pipeline and sales cycle from demand generation and qualification through business development, solution shaping, and commercial close
Support complex enterprise sales motions, including solution architecture, integration planning, and deployment readiness
Represent SPECS at retail and enterprise industry events, including NRF and other relevant forums worldwide
Curate and contribute to retail-focused thought leadership, white papers, knowledge base content, customer stories, and demand generation programs
Help shape executive briefings, workshops, and retail-focused events at SPECS campuses
Build trusted relationships with senior leaders across retailers, strategic partners, and the retail innovation ecosystem

Requirements

What you’ll need

10+ years leading strategy, business development, sales, partnerships or GTM across customers in the retail industry
Experience applying industrial technology, enterprise software, spatial computing, XR, AR, or adjacent field tech in retail
Deep understanding of retail industry, including store operations, omnichannel fulfillment, inventory workflows, workforce enablement, visual merchandising, and customer experience
Track record of building industry strategy and converting it into customer pipeline, partner motions, and measurable commercial outcomes
Experience working cross-functionally across product, technical, marketing, partner, and sales organizations
Ability to engage credibly with senior customer stakeholders across operations, IT, innovation, finance, and line-of-business leadership
Strong executive communication and storytelling skills
Comfort operating in ambiguity and helping build an emerging category and market motion
Willingness to travel globally for customer meetings, partner engagements, and industry events
Experience in augmented reality, extended reality, spatial computing, smart glasses, wearable computing, or adjacent emerging technologies
Experience working with enterprise AR hardware and software ecosystems
Prior experience at or in close partnership with Microsoft HoloLens, Magic Leap, or similar platforms is strongly preferred
Experience working with large systems integrators, strategic consultancies, or solution providers serving global retail clients
Familiarity with enterprise software integrations and operational requirements for deploying new technology

Benefits

Comp & perks

Paid parental leave
Comprehensive medical coverage
Emotional and mental health support programs
Compensation packages including equity in the form of RSUs
Default together approach with in-office work 4+ days per week