Lead Product Marketing Manager – Measurement

Snap Inc.

. Own global product marketing strategy for Snap’s measurement solutions, primarily first-party measurement such as Conversion Lift, with secondary focus on signal and third-party measurement solutions .

Posted 10/30/2026full-timeUnited StatesSenior💰 $190,000 - $284,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in product marketing strategy and execution for measurement solutions in digital advertising, with a strong focus on translating complex technical products into clear advertiser value. Proven ability to lead cross-functional teams and drive product differentiation through market insights and competitive analysis.

Highest-signal resume keywords

Product Marketing StrategyDigital Advertising ExpertiseCross-Functional LeadershipAnalytical SkillsThird-Party Measurement Expertise

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Product StrategyDigital Ads MeasurementAttribution SolutionsIncrementality SolutionsConversion LiftSignal SolutionsCompetitive AnalysisAdvertiser InsightsMarket PositioningMessaging Development

Soft Skills

Communication SkillsOwnershipJudgmentInfluencing SkillsSelf-Directed

Certifications & Qualifications

BS/BA Degree

Industry Keywords

Measurement SolutionsAdvertiser ConfidenceGo-To-Market StrategyMarket CompetitivenessAdvertising Products

About the role

Key responsibilities & impact

Own global product marketing strategy for Snap’s measurement solutions, primarily first-party measurement such as Conversion Lift, with secondary focus on signal and third-party measurement solutions
Shape measurement product strategy and roadmaps by translating advertiser feedback, industry trends, and competitive insights into product priorities and differentiation opportunities
Define positioning, messaging, and thought leadership to strengthen Snap’s measurement value proposition, advertiser confidence, and market competitiveness
Lead global go-to-market strategy and execution
Partner with Product, Engineering, Sales, Marketing Science, Solutions Engineering, and Customer Support to drive launches, seller readiness, and adoption

Requirements

What you’ll need

BS/BA degree or equivalent years of experience
8+ years of experience in product marketing, product strategy, or other relevant digital advertising roles
Strong understanding of digital advertising and advertiser measurement needs
Ability to influence product strategy and roadmaps through advertiser insights, competitive analysis, and sound commercial judgment
Ability to translate complex technical products into clear, differentiated advertiser value
Proven cross-functional leadership across Product, Engineering, and Sales
Excellent analytical and communication skills; self-directed with strong ownership and judgment
Product marketing or product strategy experience with advertising products at scale in a technology company
Hands-on experience with digital ads measurement, including lift, attribution, incrementality, or signal solutions
Third-party measurement expertise or thought leadership in the space

Benefits

Comp & perks

Paid parental leave
Comprehensive medical coverage
Emotional and mental health support programs
Compensation packages including equity in the form of RSUs
Default Together policy with in-office work 4+ days per week