Lead, SMC GTM Architect

Snap Inc.

. Own specific segments or workflows within the full-funnel strategy for long-tail advertisers .

Posted 9/15/2026full-timePalo Alto • California • United StatesSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in building and shipping automation systems that integrate CRM, BigQuery, and Ads APIs, while driving measurable business impact through data-driven decision-making and personalization strategies. Possesses strong technical skills in Python and SQL, with a solid understanding of digital advertising and campaign optimization.

Highest-signal resume keywords

Automation System DesignPython ProgrammingSQL ProficiencyDigital Advertising KnowledgeCRM Integration

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Automation SystemsProduction ApplicationsData IntegrationPersonalization WorkflowsCampaign OptimizationBehavioral Data AnalysisTesting and ObservabilityData HygieneIteration CyclesGTM Strategy

Soft Skills

CollaborationMentoringCommunicationProblem-SolvingPrioritization

Tools & Technologies

BigQueryCRM SystemsAds APIsGCPClaudeCursorGoogle ADK

Industry Keywords

Digital AdvertisingCampaign SetupBiddingOptimizationAdvertiser Journey

Tech Stack

Tools & technologies

BigQueryGoogle Cloud PlatformPythonSQL

About the role

Key responsibilities & impact

Own specific segments or workflows within the full-funnel strategy for long-tail advertisers
Conceptualize and spearhead projects end-to-end
Build and ship systems integrating CRM, BigQuery, Ads APIs, and other data platforms
Build personalization workflows delivering product recommendations, optimizations, and triggers to advertisers
Develop multi-channel outreach across in-product, email, and partner surfaces
Combine behavioral, contextual, and performance data for personalization, targeting, and decisioning
Automate operations, remove manual work, build reusable tools and APIs, and accelerate decision-making
Identify efficiencies and links across initiatives and prioritize tradeoffs with limited guidance
Collaborate with Sales, Revenue/Advertiser Growth, Business Intelligence, Finance, Product, and Engineering
Mentor peers and contribute to team standards, best practices, and culture
Communicate progress, tradeoffs, and outcomes to leadership and stakeholders

Requirements

What you’ll need

BS/BA degree in Analytics, Computer Science, or related field, or equivalent experience
8+ years experience in designing and deploying automation systems, preferably in a GTM context
Experience building and shipping production applications or working prototypes
Experience with Python, SQL, or equivalent tools and technologies
Experience operating in high-growth, fast-paced environments
Track record of building and shipping systems that drove measurable business impact
Understanding of digital advertising, including campaign setup, bidding, optimization, measurement, and the advertiser journey from acquisition through retention
Ability to translate technical capabilities into measurable revenue, productivity, or cost improvements
Hands-on experience building systems integrated with CRM, BigQuery, GCP, and Ads APIs
Knowledge of LLMs, RAG architectures, prompt engineering, eval frameworks, and model lifecycle management
Experience with Claude, Cursor, and Google ADK
Strong technical foundation in Python, SQL, or related languages
Experience with testing, observability, data hygiene, and iteration cycles

Benefits

Comp & perks

Paid parental leave
Comprehensive medical coverage
Emotional and mental health support programs
Compensation packages that let you share in Snap’s long-term success
Default Together approach with team members expected to work in an office 4+ days per week