Product Manager, Ads Product – Brand

Snap Inc.

. Own the end-to-end strategy, roadmap, and execution for advertiser-facing brand advertising products across Snapchat .

Posted 11/2/2026full-timeUnited StatesMid-LevelSenior💰 $209,000 - $313,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in digital advertising and brand marketing, with a strong ability to connect product strategy to advertiser outcomes and revenue growth. Proven experience in collaborating with cross-functional teams and influencing stakeholders to drive product strategy and execution.

Highest-signal resume keywords

Digital Advertising ExpertiseBrand Marketing StrategyCross-Functional CollaborationData-Driven Decision-MakingProduct Management Experience

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Product StrategyAudience TargetingMeasurement SolutionsOptimization TechniquesBrand Lift StudiesIncrementality TestingAttention MetricsCreative StorytellingAdvertising FormatsMarket Insights

Soft Skills

Excellent CommunicationExecutive Presentation SkillsAnalytical MindsetInfluencing StakeholdersNavigating Ambiguity

Certifications & Qualifications

BS/BA Degree

Industry Keywords

Consumer TechnologyMarketing TechnologyMedia PlatformsCPGRetailEntertainmentAutomotiveFinancial ServicesTelecomLuxury

About the role

Key responsibilities & impact

Own the end-to-end strategy, roadmap, and execution for advertiser-facing brand advertising products across Snapchat
Develop dedicated solutions for key brand verticals including CPG, Retail, Entertainment, Automotive, Technology, Telecom, Financial Services, and Luxury
Define and evolve Snap’s approach to upper- and mid-funnel advertising
Partner with Measurement, Creative Tools, AR, Creator Partnerships, Formats, Delivery, and Product Marketing teams to build differentiated brand advertising solutions
Collaborate with sales teams and strategic advertisers to identify market needs, validate product opportunities, and influence roadmap investments
Leverage experimentation, advertiser feedback, and market insights to inform product decisions and optimize advertiser outcomes
Represent Snap externally with executive stakeholders, agencies, and industry partners

Requirements

What you’ll need

BS/BA degree or equivalent relevant experience
5+ years of experience in consumer technology, digital advertising, marketing technology, or related product management roles
Deep expertise in digital advertising, brand marketing, and media platforms
Strong understanding of advertiser objectives across awareness, consideration, engagement, and full-funnel measurement
Experience building products combining creative storytelling, audience targeting, measurement, and optimization
Ability to connect product strategy with advertiser business outcomes and revenue growth
Strong systems thinking across creative, delivery, measurement, and auction ecosystems
Proven ability to influence cross-functional stakeholders across engineering, design, research, sales, and executive leadership
Strong analytical mindset with experimentation and data-driven decision-making experience
Excellent communication and executive presentation skills
Ability to navigate ambiguity and drive large-scale initiatives from concept through launch
Familiarity with brand measurement methodologies including brand lift studies, MMM, incrementality testing, or attention metrics
Experience with brand advertising formats across social, video, creator, or AR platforms
Experience working on advertising products, media platforms, or measurement solutions
Experience driving product strategy and execution in a cross-functional environment
Experience working directly with advertisers, agencies, or strategic partners
Experience partnering with Fortune 500 brands and global agency holding companies
Strong understanding of creator ecosystems, immersive media, and emerging advertising technologies
Deep expertise in one or more major advertiser verticals including CPG, Retail, Entertainment, Automotive, or Financial Services

Benefits

Comp & perks

Paid parental leave
Comprehensive medical coverage
Emotional and mental health support programs
Compensation packages that let employees share in Snap’s long-term success
Equity in the form of RSUs