Senior Manager, Global Ads GTM Strategy – Operations

Snap Inc.

. Own the global product adoption goaling methodology and performance management framework across the Ads product portfolio .

Posted 10/30/2026full-timeUnited StatesSenior💰 $229,000 - $343,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in GTM Strategy and Operations, with a strong focus on performance management frameworks, product adoption, and cross-functional collaboration. Proven ability to leverage analytical skills and strategic thinking to drive measurable business outcomes in the digital advertising ecosystem.

Highest-signal resume keywords

GTM Strategy & OperationsPerformance Management FrameworksCross-Functional CollaborationAnalytical SkillsPeople Leadership

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Business Performance AnalysisFinancial ModelingData-Driven Decision-MakingProduct Launch ProcessesExecutive Reporting MechanismsMeasurable Business GoalsStrategic Initiatives ManagementComplex Operating Processes ImprovementGTM EffectivenessProduct Adoption Management

Soft Skills

Strategic ThinkingInfluencing Senior LeadersProblem-SolvingExecutive CommunicationTeam Leadership

Tools & Technologies

SQLBigQueryTableauLooker StudioAI and Automation Tools

Certifications & Qualifications

BS/BA DegreeMBA or Relevant Advanced Degree

Industry Keywords

Digital Advertising EcosystemProduct CommercializationMonetization ModelsRevenue DriversGTM Operations

Tech Stack

Tools & technologies

BigQuerySQLTableau

About the role

Key responsibilities & impact

Own the global product adoption goaling methodology and performance management framework across the Ads product portfolio
Partner with cross-functional teams to set measurable goals, report on performance, and drive actions that improve adoption and business outcomes
Drive execution, governance, and continuous improvement of GTM processes, including roadmap visibility, launch planning, product tiering, launch readiness, and post-launch measurement
Oversee the global product testing process across Product, Engineering, Data Science, PMM, and Sales
Evaluate product readiness, manage milestones, and inform commercialization decisions
Identify, prioritize, and lead strategic initiatives improving product adoption, revenue performance, and GTM effectiveness
Develop data-driven recommendations and translate business priorities into measurable plans
Own and optimize tools, systems, and communications supporting GTM planning, execution, and performance management
Improve stakeholder visibility, workflows, and reporting through automation, AI, and stronger coordination
Serve as a strategic and operational partner to senior leaders across Product, Engineering, PMM, Sales, Sales Strategy & Operations, Data Science, and regional organizations
Align priorities, reinforce accountability, and address challenges affecting GTM execution and business performance
Lead, coach, and develop a team of five responsible for GTM strategy, operations, adoption performance, and strategic initiatives

Requirements

What you’ll need

BS/BA degree or equivalent years of experience
10+ years of experience in GTM Strategy & Operations, Business Operations, Corporate Strategy, Management Consulting, Product Marketing Operations, or a related function
2+ years of people management experience
Proven experience managing and improving complex cross-functional operating processes, performance management frameworks, and strategic initiatives
Strong analytical skills, including business performance analysis, financial modeling, and data-driven decision-making
Demonstrated ability to influence senior leaders and drive alignment and execution across complex organizations
Exceptional strategic thinking and business judgment
Experience developing and scaling operating frameworks and processes
Strong problem-solving skills
Experience establishing measurable business goals, performance management frameworks, and executive reporting mechanisms
Strong executive communication skills
Strong people leadership skills
Deep knowledge of the digital advertising ecosystem, including Ads product commercialization, monetization models, product adoption, and revenue drivers
Experience leading GTM operations or strategy teams within a scaled technology or advertising business
Experience managing product adoption goals, product launch processes, and executive performance reporting
Familiarity with SQL/BigQuery, Tableau, Looker Studio, or similar analytics and business intelligence tools
Experience using AI and automation to improve operational efficiency, reporting, and decision-making
Experience partnering with senior Product, Engineering, Sales, and Marketing leaders
MBA or other relevant advanced degree is preferred
Passion for technology, social media, and digital innovation, with knowledge of Snapchat's products and platform

Benefits

Comp & perks

Paid parental leave
Comprehensive medical coverage
Emotional and mental health support programs
Compensation packages including equity in the form of RSUs
Diverse and inclusive workplace
Equal opportunity employment