Senior Manager, GTM Architect

Snap Inc.

. Define and evolve the long-term vision for acquisition, activation, retention, and growth across Snap’s advertisers .

Posted 9/15/2026full-timeNew York City • California • United StatesSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in designing and deploying automation systems, integrating data platforms, and leading technical teams to drive operational excellence and measurable business outcomes. Proficient in leveraging experimentation and personalization strategies to enhance advertiser engagement and optimize performance across multiple channels.

Highest-signal resume keywords

Python ProgrammingSQL ProficiencyAutomation System DesignTechnical LeadershipDigital Advertising Lifecycle Knowledge

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Automation SystemsData IntegrationExperimentation DesignPersonalization StrategiesMultichannel CommunicationsPerformance MeasurementTechnical ArchitectureData HygieneCampaign OptimizationProduction Application Development

Soft Skills

Executive CommunicationTeam LeadershipBusiness JudgmentCollaborationProblem-Solving

Tools & Technologies

CRM PlatformsBigQueryAds APIsCloud ServicesData Platforms

Industry Keywords

Digital AdvertisingAcquisitionActivationRetentionGrowthContextual OutreachBehavioral DataDecisioningROITesting Standards

Tech Stack

Tools & technologies

BigQueryCloudPythonSQL

About the role

Key responsibilities & impact

Define and evolve the long-term vision for acquisition, activation, retention, and growth across Snap’s advertisers
Architect the orchestration layer connecting CRM, BigQuery, Ads APIs, and other data platforms to enable unified account context and cross-system coordination
Leverage experimentation infrastructure to run, measure, and learn from tests rapidly, safely, and at scale
Build the personalization backbone that delivers relevant product recommendations, optimizations, and workflows to advertisers at the right moment
Develop a multichannel communications engine coordinating contextual outreach across in-product, email, and partner surfaces
Establish a unified signals foundation combining behavioral, contextual, and performance data for personalization, targeting, and decisioning
Drive operational excellence through automation by building tools, APIs, and reusable triggers
Serve as the technical bridge across Sales, Growth, Business Intelligence, Finance, Product, and Engineering
Recruit, coach, and scale a team of technically fluent builders
Present roadmap, adoption, and business outcomes to executive stakeholders and iterate based on outcomes and ROI

Requirements

What you’ll need

Bachelor’s degree in Analytics, Computer Science, or a related field, or equivalent experience
12+ years of experience designing and deploying automation systems
2+ years of experience in people management or technical leadership, including leading technical teams or large-scale programs
Experience building and shipping production applications or working prototypes
Experience using Python, SQL, or equivalent tools and technologies
Knowledge of the digital advertising lifecycle, including campaign setup, bidding, optimization, measurement, and the advertiser journey from acquisition through monetization
Strong technical foundation in Python and SQL, with the ability to build systems that integrate with CRM platforms, BigQuery, cloud services, Ads APIs, and other data platforms
Ability to translate technical capabilities into measurable revenue, productivity, or cost improvements
Ability to design scalable systems for experimentation, personalization, multichannel communications, signals, and automated decisioning
Ability to partner effectively across Sales, Growth, Business Intelligence, Finance, Product, and Engineering teams
Strong business judgment and executive communication skills, including the ability to communicate roadmaps, adoption, ROI, and business outcomes
Hands-on operating style with a focus on practical solutions, clear ownership, rapid execution, and simplified complexity
Commitment to high standards for testing, observability, data hygiene, and continuous iteration

Benefits

Comp & perks

Paid parental leave
Comprehensive medical coverage
Emotional and mental health support programs
Compensation packages that let you share in Snap’s long-term success
Default Together approach: expected to work in an office 4+ days per week