Senior SMC Marketing Specialist, Paid Media

Snap Inc.

. Set up, execute, and optimize campaigns across paid social and display channels to generate qualified Medium advertiser demand for BD .

Posted 11/5/2026full-timeUnited StatesSenior💰 $118,000 - $176,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in managing and optimizing digital media campaigns across various platforms, with a strong focus on audience targeting, budget management, and data-driven decision-making. Proficient in utilizing advanced advertising tools and analytics to drive results and improve campaign performance.

Highest-signal resume keywords

Digital Media Campaign ManagementAudience TargetingCAPI UnderstandingAnalytical SkillsBudget Management

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Campaign SetupOptimization TechniquesConversion TrackingAttribution AnalysisIncrementality TestingROAS CalculationData InterpretationProject ManagementB2B MarketingGlobal Campaign Execution

Soft Skills

Effective CommunicationCreative ThinkingProblem-SolvingDetail-OrientedAdaptability

Tools & Technologies

Google AdsMeta AdsTikTok AdsSnapchat AdsLinkedIn AdsMicrosoft ExcelTag Management Systems

Industry Keywords

Digital Marketing PrinciplesCampaign EfficiencyEmerging ChannelsTechnical UpdatesBest Practices

About the role

Key responsibilities & impact

Set up, execute, and optimize campaigns across paid social and display channels to generate qualified Medium advertiser demand for BD
Monitor campaigns daily, manage budgets, and recommend improvements to targeting, bidding, and spend
Execute A/B experiments across audiences, creative, formats, and platform features
Partner with Content, Design, Lifecycle Marketing, and BD on creative, retargeting, and follow-up
Work with Engineering and Data Science to improve conversion tracking and use CAPI signals for campaign optimization
Produce weekly performance reports covering qualified accounts, completed BD meetings, pipeline, and campaign efficiency
Use attribution, incrementality testing, ROAS, and marginal ROAS to guide optimization and investment recommendations
Identify opportunities for market and platform expansion, including tests across emerging channels
Stay current on industry trends, technical updates, and best practices

Requirements

What you’ll need

Bachelor's degree or equivalent years of experience
5+ years of hands-on experience managing digital media campaigns, preferably at a tech company or digital agency
Strong hands-on campaign setup, audience targeting, budget management and optimization skills
Understanding of CAPI, conversion signals and measurement
Strong understanding of digital marketing principles, techniques, best practices, and KPIs
Excellent analytical skills and ability to interpret data and make data-driven decisions
Ability to adapt to changing priorities and comfort with ambiguity
Detail-oriented with strong organizational and project management skills
Ability to manage multiple campaigns and projects simultaneously
Effective communication and collaboration skills for cross-functional work
Creative thinking and problem-solving abilities
Proven track record of driving results through digital media initiatives
Advanced understanding of advertising platforms including Google, Meta, TikTok, Snapchat, and LinkedIn
Strong analytical skills and familiarity with Microsoft Excel
Experience in B2B marketing
Experience executing global digital media campaigns
Familiarity with conversion tracking and tag management
Passion for change, Snapchat, and creativity

Benefits

Comp & perks

Paid parental leave
Comprehensive medical coverage
Emotional and mental health support programs
Compensation packages that let employees share in Snap’s long-term success
Equity in the form of RSUs