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About the role
Key responsibilities & impact- Own the end-to-end strategy, roadmap, and execution for Spotlight monetization
- Develop the Marketplace growth strategy for Spotlight, including inventory expansion, new monetization structures, advertiser demand activation, and marketplace-health improvements
- Serve as Marketplace product lead for major Spotlight, content, and product changes affecting inventory supply, advertiser demand, auction dynamics, yield, advertiser performance, or revenue
- Assess Marketplace impacts of proposed product changes and define response plans across inventory rollout, demand readiness, auction liquidity, measurement, ranking, bidding, pacing, and delivery
- Identify and address barriers preventing advertisers from accessing, adopting, and realizing value from Spotlight inventory
- Partner with Contents and Partnerships teams to strengthen the Spotlight ecosystem
- Partner with Ad Format Product Managers and Design teams to translate product-experience changes into Marketplace requirements and monetization strategies
- Work with Inventory Forecasting, Delivery, Auction, Ranking, Bidding, Pacing, Measurement, and Data Science teams to build scalable products
- Define success metrics and lead experimentation across monetizable supply, inventory utilization, advertiser adoption, auction health, yield, revenue, advertiser performance, and user and content guardrails
- Communicate product strategy, Marketplace implications, trade-offs, experiment results, and investment recommendations to executives and cross-functional stakeholders
Requirements
What you’ll need- BS/BA degree or equivalent relevant experience
- 8+ years of experience in consumer, digital advertising products, or marketplace products
- Deep expertise in advertising marketplaces, including inventory supply, advertiser demand, auction mechanics, pricing, yield, ranking, bidding, pacing, and delivery
- Strong understanding of supply and demand dynamics
- Strong system-level thinking across users’ organic experiences, content ecosystems, advertiser objectives, marketplace mechanics, and company goals
- Experience translating consumer product or content changes into advertising marketplace implications and product requirements
- Strong understanding of feed-based, short-form video, content discovery, social, or entertainment products
- Strong product judgment regarding monetization in consumer experiences
- Track record of delivering marketplace or monetization growth
- Experience using experimentation, scenario analysis, marketplace metrics, and structured decision frameworks
- Ability to lead complex, multi-quarter initiatives from ambiguous problem definition through launch and measurable impact
- Ability to influence and align executives and cross-functional leaders without formal authority
- Excellent written and verbal communication skills
- Ability to balance long-term marketplace strategy with detailed execution across multiple concurrent workstreams
- Preferred: BA/BS degree in computer science, electrical engineering, mathematics, physics, economics, or related field
- Preferred: Experience with ad and/or marketing technology at a top-tier digital ad platform
- Preferred: Experience managing complex landscapes with multiple trade-offs
- Preferred: Advanced quantitative degree
- Preferred: Experience with product development, software development, or interaction design
Benefits
Comp & perks- Paid parental leave
- Comprehensive medical coverage
- Emotional and mental health support programs
- Compensation packages including equity in the form of RSUs
- Default Together approach with team members expected to work in an office 4+ days per week