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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing and managing data-driven digital campaigns, optimizing performance metrics, and fostering strong client relationships. Proficient in analyzing complex datasets to deliver actionable insights and drive strategic marketing initiatives.
Highest-signal resume keywords
Digital Campaign DevelopmentData Analysis and InsightsClient Relationship ManagementPerformance MarketingCross-Functional Collaboration
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Data StorytellingAdvertising Performance MetricsMedia ManagementProgrammatic AdvertisingExcelPowerPointKPI Measurement StrategiesCampaign OptimizationReal-Time BiddingBiddable Auction Advertising
Soft Skills
Strong Communication SkillsOrganizational SkillsAttention to DetailAdaptabilityPrioritization Skills
Tools & Technologies
Snap's Self-Service PlatformAuction-Based Tools
Industry Keywords
Digital Media IndustryBrand MarketingAd-TechPerformance MarketingCross-Functional Teams
About the role
Key responsibilities & impact- Build, manage, and grow relationships and spend with key clients and agency partners
- Help clients achieve performance that exceeds advertiser expectations
- Partner with account executives and creative strategists throughout the RFP process
- Develop innovative, insight-driven digital campaigns on Snapchat with measurable ROI
- Manage projects involving complex work streams and cross-functional collaboration
- Analyze campaign performance data and guide KPI-driven measurement strategies
- Identify performance trends, optimize campaigns, and provide upsell recommendations
- Educate brands and agencies on Snap’s products, best practices, and bespoke campaign optimizations
- Increase adoption and engagement of Snap’s self-service platform and auction-based tools
- Provide ongoing technical support and real-time analysis
Requirements
What you’ll need- BS/BA degree in business, communications, marketing, or another related area of study or equivalent years of experience
- 3+ years proven experience taking complex data and evaluating success metrics to create data stories that drive campaign performance
- 3+ years working with clients to understand brand strategy, product attributes, main competitors, and major business issues while performing in-depth data analysis that delivers short- and long-term strategies
- Experience in the digital media industry with a focus on performance and brand marketing, ad-tech, programmatic in real-time bidding marketplaces, or a related field
- Understanding of advertising performance metrics and ecosystem
- Understanding of media management within a biddable auction advertising environment and skill in educating advertisers and agencies
- Strong Excel and PowerPoint skills
- Experience analyzing datasets and delivering actionable insights
- Strong written and verbal communication skills
- Strong organizational and prioritization skills
- Ability to work effectively with cross-functional teams and all levels of management
- Ability to manage multiple projects with strong attention to detail
- Ability to work in a fast-paced environment and adapt to changes
Benefits
Comp & perks- Paid parental leave
- Comprehensive medical coverage
- Emotional and mental health support programs
- Compensation packages that let you share in Snap’s long-term success
- Sales incentive program
- Equity in the form of RSUs
- Office-based collaboration and culture through Snap’s “default together” approach