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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in shaping and executing social strategies within the luxury landscape, with a strong focus on creative execution, brand storytelling, and managing relationships with luxury brands and agencies.
Highest-signal resume keywords
Luxury Brand ManagementCreative DirectionSocial Strategy DevelopmentContent CreationAgency Management
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Social Media StrategyBrand StorytellingCreative ExecutionContent CreationProject Management
Soft Skills
Relationship BuildingCollaborationCreative Thinking
Tools & Technologies
FigmaAdobe Creative CloudKeynoteGenerative AI ToolsFrame.io
Industry Keywords
LuxuryFashionDesignCultureSocial Media
Tech Stack
Tools & technologiesCloud
About the role
Key responsibilities & impact- Shape and execute SPECS’ social strategy within the luxury landscape
- Develop social approaches, pitch and socialize them internally, and lead execution through launch and optimization
- Identify opportunities for SPECS across luxury culture, audiences, creators, talent, brands, and emerging trends
- Translate luxury brand-building into technology and hardware storytelling
- Provide art direction across visual identity, content, and storytelling
- Take ideas from strategy through execution with creators, agencies, and partners
- Create content directly when needed
- Manage creative and social agencies and uphold luxury creative standards
- Build relationships across luxury, fashion, design, and culture to bring talent and opportunities to SPECS
- Stay ahead of shifts in luxury and social culture
- Report directly to the Creative Director of Social
Requirements
What you’ll need- Bachelor’s degree in design, marketing, communications, filmmaking, or equivalent practical experience
- 8+ years of relevant experience across social, creative, brand, or marketing roles in the luxury space
- 3+ years working within a true luxury brand or house
- Experience working for, or closely with, luxury brands
- Portfolio or body of work demonstrating strong social thinking, creative execution, and elevated brand storytelling
- Experience managing creative and/or social agencies and external partners
- Hands-on content creation capabilities across photography, video, design, editing, or social-native formats
- Deep experience owning social for a luxury brand
- Experience working with and managing creative and social agencies
- Strong understanding of creators and social-first production
- Sophisticated creative eye across brand, design, visual identity, art direction, and storytelling
- Proficiency in Figma, Adobe Creative Cloud, Keynote, and emerging Generative AI tools preferred
- Familiarity with Adobe Creative Suite programs, Frame.io, and creative asset programs preferred
- Experience with project management and/or creative production preferred
Benefits
Comp & perks- Paid parental leave
- Comprehensive medical coverage
- Emotional and mental health support programs
- Compensation packages including equity in the form of RSUs
- Equal opportunity employment protections