Creative Strategy Lead – Fixed-Term, 8 months

SNAP/SNAP

. Own creative strategy for priority China advertisers, from business objective and insight through recommendation, presentation and execution .

Posted 9/29/2026full-timeShenzhen • ChinaSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in creative strategy and brand marketing, with a strong focus on data-driven insights to enhance advertising outcomes. Proficient in managing teams and collaborating across functions to deliver impactful campaigns in the China/APAC market.

Highest-signal resume keywords

Creative Strategy DevelopmentBrand Marketing ExpertiseData-Driven Decision MakingFluency in Mandarin and EnglishTeam Leadership and Development

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Creative StrategyBrand MarketingAdvertising Campaign DevelopmentData AnalysisPerformance Signal UtilizationCreative OptimisationMobile AdvertisingSocial Media AdvertisingDigital AdvertisingMarket Insight Translation

Soft Skills

Exceptional Communication SkillsStrong Executive PresenceCollaborationTrust BuildingPrioritisation Skills

Tools & Technologies

Google WorkspaceAdobe Creative CloudKeynoteAI-Enabled Creative Workflows

Industry Keywords

China MarketAPAC MarketCreative IntelligenceHigh-Growth EnvironmentClient and Agency Collaboration

Tech Stack

Tools & technologies

Cloud

About the role

Key responsibilities & impact

Own creative strategy for priority China advertisers, from business objective and insight through recommendation, presentation and execution
Ideate, create and deliver advertising campaigns for Retail & App Utilities and the broader China/APAC market
Partner with China Sales leadership and account teams on creative strategies, pitches, account plans and revenue opportunities
Work with senior brand and agency partners to translate business priorities into creative solutions
Use data, performance signals and creative intelligence to identify opportunities and improve creative outcomes
Guide Creative Strategists and directly manage creative strategy for priority accounts
Build scalable playbooks and repeatable solutions across seasonal moments, creator and brand opportunities, export opportunities and creative optimisation programs
Advance adoption of AI-enabled creative workflows and other tools
Collaborate with Marketing Science, Sales Operations/GTIP, Product, Solutions Engineering, Production and AR
Partner with regional Creative Strategy leads on processes, best practices and team career development
Represent China at client, agency and industry events when necessary
Travel occasionally within China or APAC based on business needs

Requirements

What you’ll need

BA in Marketing, Communications, Business Management, a related area of study or equivalent experience
9+ years of experience in brand marketing, advertising, creative strategy or another related field
Fluency in Mandarin and English
Strong executive presence and comfort leading senior stakeholders
Proven thought leadership in creative strategy, brand marketing or advertising
Experience using data, performance signals and insights to unlock creative thinking
Understanding of how brands fit into Snapchat’s overall business and how creative strategy can support commercial outcomes
Ability to work with clients and agencies to understand business priorities and shape strategic recommendations
Exceptional presentation and communication skills
Track record of developing creative advertising for mobile, social or digital platforms
Track record of managing, coaching or developing people in a high-growth environment
Strong commercial judgement, prioritisation skills and comfort operating in ambiguity
Ability to build trust and collaborate across teams
Preferred: understanding of brand marketing and building strategies to solve business needs
Preferred: experience working with China or APAC clients, agencies and Sales teams
Preferred: experience developing and empowering team members
Preferred: experience turning data, creative intelligence or emerging technology into scalable solutions
Preferred: experience working in Google Workspace, Adobe Creative Cloud and Keynote

Benefits

Comp & perks

Paid parental leave
Comprehensive medical coverage
Emotional and mental health support programs
Compensation packages that let you share in Snap’s long-term success
Default Together approach with expected office work 4+ days per week