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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in product marketing and strategy for video solutions, with a strong focus on brand advertising and the social and CTV video landscape. Proven ability to develop go-to-market strategies, sales enablement materials, and performance narratives while leading cross-functional teams.
Highest-signal resume keywords
Product Marketing ExpertiseDigital Advertising StrategyBrand Advertising KnowledgeData Analysis ProficiencyExecutive Communication Skills
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Product MarketingGTM FrameworksSales Activation PlanningKPI TrackingMarket Intelligence TranslationVideo AdvertisingBrand-Building MediaDigital MonetizationAutomation LeadershipNarrative Development
Soft Skills
Exceptional CommunicationStorytelling AbilityInfluencing SkillsAutonomous OperationLeadership in Ambiguous Initiatives
Tools & Technologies
LookerData Visualization Tools
Industry Keywords
Social Video LandscapeCTV AdvertisingAdvertiser Feedback SynthesisMarketing FrameworksPerformance Narratives
About the role
Key responsibilities & impact- Own the go-to-market strategy for Snap's video solutions across Snap's surfaces
- Develop positioning, narrative, and sales activation plans across the Brand product portfolio
- Gather and synthesize advertiser feedback to inform product strategy and roadmap
- Build understanding of the social and CTV video landscape and translate it into differentiated positioning
- Develop sales enablement materials and programs, including pitch narratives, case studies, and training
- Define and track KPIs for adoption, advertiser satisfaction, and revenue
- Deliver performance narratives to senior leadership in QBRs and strategic reviews
- Establish feedback loops between advertisers, sales, and product teams
- Partner with Product, Sales, and Marketing Science to bring new video formats and features to market
Requirements
What you’ll need- BS/BA degree or equivalent years of experience
- 8+ years of experience in product marketing, product strategy, or other relevant digital marketing or advertising roles
- Experience in product marketing for brand advertising, video, or media products
- Strong understanding of brand advertising and how advertisers and agencies evaluate and buy video and brand-building media
- Fluency in the social and CTV video landscape
- Advanced expertise in digital advertising, monetization, and platform strategy
- Strong executive presence and ability to influence at the highest levels
- Proven leadership in scaling marketing programs and frameworks globally
- Exceptional communication and storytelling skills
- Experience presenting to business, technical teams, and Advertiser/Agency Senior Leadership
- Ability to operate autonomously and lead ambiguous, high-impact initiatives across multiple teams and products
- Demonstrated ability to champion AI adoption and lead automation of manual workflows
- Experience leading marketing for video, CTV, or social advertising products at scale
- Proficiency in GTM frameworks and strategic narrative development
- Ability to translate market intelligence and competitive video/CTV landscape insight into product direction
- Comfort with data analysis and visualization using tools like Looker or similar platforms
Benefits
Comp & perks- Paid parental leave
- Comprehensive medical coverage
- Emotional and mental health support programs
- Compensation packages that include equity in the form of RSUs
- Default Together approach with in-office work 4+ days per week