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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in driving customer acquisition and retention through strategic program development and execution, leveraging data-driven insights and cross-functional leadership to achieve measurable business outcomes.
Highest-signal resume keywords
Customer AcquisitionData-Driven Decision-MakingCross-Functional LeadershipProgram DevelopmentKPI-Driven Strategy
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Growth StrategyBusiness DevelopmentProgram ScalingAnalytical ThinkingProblem SolvingBrand Ad MeasurementMarket AnalysisCustomer InsightsPerformance Criteria EstablishmentHypothesis Development
Soft Skills
Excellent CommunicationPresentation AbilitiesInfluencing SkillsAdaptabilityCollaboration
Certifications & Qualifications
BS/BA DegreeMaster's DegreeMBA
Industry Keywords
Digital AdvertisingSMB AdvertisersCustomer RetentionLead GenerationMarket Trends
About the role
Key responsibilities & impact- Build and execute global Brand Ads and Lead Gen Ads programs to acquire medium-sized advertisers and support retention and revenue growth
- Identify growth opportunities using customer insights, product data, and market trends
- Plan, test, and scale adoption programs for Snap’s business solutions across its platforms
- Own segment program strategies from ideation through goal attainment
- Develop business plans and customer and market insights
- Analyze program effectiveness and establish performance criteria and KPIs
- Present results and recommendations based on program performance
- Lead Data Science, Operations, Marketing, and Customer Insights functions in experimentation and program analysis
- Drive communication and influence across stakeholders, including executives
Requirements
What you’ll need- BS/BA degree or equivalent years of experience
- 8+ years experience in growth, consulting, corporate strategy, product management, or a related field
- Proven track record driving customer acquisition and retention through growth, business development, and partnership programs
- Experience designing and scaling programs across multiple geographies
- Strong analytical and data-driven decision-making skills
- Ability to adapt to changing priorities and comfort with ambiguity
- Excellent communication and presentation abilities
- Strong cross-functional leadership and ability to influence Marketing, Product, Operations, and Sales
- Experience leading cross-functional teams to launch programs and drive results in a rigorous KPI-driven setting
- Proven problem-solving, analytical thinking, and data-driven strategy experience
- Familiarity with the digital advertising industry and SMB/medium-sized advertisers is a plus
- Master's degree, MBA, or degree in engineering, mathematics, or economics preferred
- Experience launching and scaling customer acquisition and retention programs with measurable impact preferred
- Experience with structured problem solving, hypothesis development/testing, and modeling preferred
- Direct experience with brand ad measurement methodologies, including brand lift studies preferred
Benefits
Comp & perks- Paid parental leave
- Comprehensive medical coverage
- Emotional and mental health support programs
- Compensation packages including equity in the form of RSUs
- Default Together approach with team members working in an office 4+ days per week