Manager, SMC Marketing – B2B

SNAP/SNAP

. Shape and execute the marketing strategy supporting SMC’s global growth goals, focused on mid-market advertiser acquisition and retention .

Posted 10/27/2026full-timeUnited StatesSeniorLead💰 $173,000 - $259,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing B2B marketing strategies that drive lead generation, customer retention, and pipeline growth. Proven ability to lead high-performing teams and collaborate cross-functionally to optimize marketing campaigns based on data-driven insights.

Highest-signal resume keywords

B2B Marketing StrategyLead GenerationMulti-Channel Marketing ProgramsTeam ManagementData-Driven Campaign Optimization

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Demand GenerationCampaign StrategySales EnablementIntegrated MarketingPerformance Data AnalysisAdvertiser AcquisitionCustomer RetentionPipeline DevelopmentEvent MarketingPartner Marketing

Soft Skills

Cross-Functional LeadershipStakeholder InfluenceCoachingTeam Direction

Certifications & Qualifications

BS/BA Degree

Industry Keywords

Digital AdvertisingAd TechSMB MarketingMid-Market AdvertisersAdvertising Landscape

About the role

Key responsibilities & impact

Shape and execute the marketing strategy supporting SMC’s global growth goals, focused on mid-market advertiser acquisition and retention
Lead and develop a team of marketers responsible for multi-channel B2B marketing strategy, lead generation, and pipeline growth
Partner with Growth and Sales to identify priority audiences, improve lead quality, and increase prospect conversion
Develop and execute campaigns across events, partner marketing, sales enablement, paid media, and other B2B-facing channels
Build marketing programs and messaging communicating Snap’s value proposition, ad products, and creative solutions to mid-market advertisers
Collaborate with Growth, Partnerships, Product Marketing, Comms, and Creative to bring campaigns to market
Equip sales teams with narratives, materials, and campaign support to pitch Snap and move advertisers from interest to action
Use performance data and market insights to optimize campaigns and inform future strategy
Monitor advertiser needs and industry trends to identify opportunities to strengthen go-to-market programs

Requirements

What you’ll need

BS/BA degree or equivalent practical experience
8+ years of experience in B2B marketing, demand generation, growth marketing, partner marketing, field marketing, or a related field
2+ years of experience managing and developing high-performing teams
Experience leading multi-channel marketing programs that support lead generation, pipeline development, and customer retention
Proven track record of developing and executing B2B marketing strategies and campaigns for global audiences with measurable business outcomes
Strong understanding of advertiser acquisition, engagement, and retention through multi-channel marketing programs
Experience building integrated campaigns across events, partner marketing, sales enablement, paid media, and web
Ability to partner with sales organizations and develop programs that improve lead generation, lead quality, and conversion
Strong cross-functional leadership and stakeholder influence skills
Experience translating data and performance insights into actionable recommendations
Strong people management skills, including coaching teams and setting direction
Experience in media, digital advertising, or a related industry strongly preferred
Deep understanding of the advertising landscape, ad tech partner ecosystem, and industry trends preferred
Direct experience marketing to SMBs or mid-market advertisers preferred
Experience supporting sales organizations through integrated marketing programs and enablement preferred
Hands-on experience with campaign strategy, demand generation, and go-to-market execution preferred

Benefits

Comp & perks

Paid parental leave
Comprehensive medical coverage
Emotional and mental health support programs
Compensation packages that let employees share in Snap’s long-term success
Equity in the form of RSUs