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Tech Stack
Tools & technologiesCloud
About the role
Key responsibilities & impact- Lead creative strategy for priority China advertisers from business objectives and audience insights through recommendation, presentation, and execution
- Serve as a creative strategy expert for retail and export-focused advertisers
- Develop creative ideas, strategies, initiatives, and presentation materials for retail, e-commerce, app-driven commerce, seasonal moments, and international expansion
- Partner with China Sales, account teams, and agencies on creative strategies, partnership plans, pitches, account plans, and revenue opportunities
- Build trusted relationships with senior client and agency partners and influence their approach to Snapchat
- Translate retail and export challenges into insight-led creative recommendations
- Use data, performance signals, audience insights, and creative intelligence to improve creative outcomes
- Develop and present advertising solutions supporting domestic retail growth and international expansion
- Provide creative direction and feedback on campaign concepts, design, storytelling, and execution
- Independently manage multiple projects and clients
- Create scalable client solutions, retail playbooks, export frameworks, and repeatable approaches
- Collaborate with Marketing Science, Sales Operations/GTIP, Product, Solutions Engineering, Production, and AR
- Advance AI-enabled creative workflows and tools
- Mentor peers and junior hires or interns and contribute to China, APAC, and global initiatives
Requirements
What you’ll need- Bachelor’s degree in English, marketing, communications, business management, or a related area of study, or equivalent years of experience
- 7+ years of experience in creative strategy, marketing, advertising, brand, retail, e-commerce, or a related field
- Fluency in Mandarin and English
- Strong expertise in retail marketing, e-commerce, consumer behavior, and the creative needs of China-based brands
- Strong understanding of export and cross-border marketing
- Excellent presentation and communication skills
- Ability to build relationships with senior clients, agencies, account executives, sales leads, and sales managers
- Ability to turn business insights into strategic and creative recommendations
- Experience developing creative experiences and strategies for mobile, social, digital, and offline environments
- Strong understanding of mobile marketing and social platforms
- Ability to manage multiple projects and clients independently
- Strong commercial judgment, prioritization, resourcefulness, and comfort operating with ambiguity
- Ability to collaborate across functions, offices, and regions
- Readiness to learn and adopt AI-enabled creative tools and workflows
- Preferred: experience with China or APAC clients, export/cross-border/global expansion strategies, Google Workspace, Adobe Creative Cloud, and Keynote
Benefits
Comp & perks- Paid parental leave
- Comprehensive medical coverage
- Emotional and mental health support programs
- Compensation packages that let you share in Snap’s long-term success
- Default Together approach with office-based collaboration 4+ days per week