Senior Manager, GTM Architect

SNAP/SNAP

. Define and evolve the long-term vision for acquisition, activation, retention, and growth across Snap’s advertisers .

Posted 9/15/2026full-timeNew York City • California • United StatesSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in designing and deploying automation systems, with a strong foundation in Python and SQL for building scalable systems that integrate with CRM platforms and data services. Proven ability to lead technical teams, communicate effectively with executive stakeholders, and drive measurable business outcomes through experimentation and multichannel communications.

Highest-signal resume keywords

Python ProgrammingSQL ProficiencyTechnical LeadershipDigital Advertising Lifecycle KnowledgeAutomation System Design

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Automation Systems DesignProduction Application DevelopmentExperimentation System DesignPersonalization System DevelopmentData IntegrationAPI DevelopmentMultichannel CommunicationsData AnalysisPerformance MeasurementBehavioral Data Analysis

Soft Skills

Executive CommunicationTeam LeadershipBusiness JudgmentCollaborationProblem-Solving

Tools & Technologies

CRM PlatformsBigQueryAds APIsCloud ServicesData Platforms

Industry Keywords

Digital AdvertisingCampaign OptimizationAcquisitionRetentionGrowth

Tech Stack

Tools & technologies

BigQueryCloudPythonSQL

About the role

Key responsibilities & impact

Define and evolve the long-term vision for acquisition, activation, retention, and growth across Snap’s advertisers
Architect the orchestration layer connecting CRM, BigQuery, Ads APIs, and other data platforms
Leverage experimentation infrastructure to run, measure, and learn from tests rapidly, safely, and at scale
Build the personalization backbone for product recommendations, optimizations, and advertiser workflows
Develop a multichannel communications engine across in-product, email, and partner surfaces
Establish a unified signals foundation using behavioral, contextual, and performance data
Build tools, APIs, and reusable triggers to reduce manual work and accelerate decision-making
Serve as the technical bridge across Sales, Growth, Business Intelligence, Finance, Product, and Engineering
Recruit, coach, and scale a team of technically fluent builders
Present roadmap, adoption, and business outcomes to executive stakeholders and iterate based on ROI

Requirements

What you’ll need

Bachelor’s degree in Analytics, Computer Science, or a related field, or equivalent experience
12+ years of experience designing and deploying automation systems
2+ years of experience in people management or technical leadership, including leading technical teams or large-scale programs
Experience building and shipping production applications or working prototypes
Experience using Python, SQL, or equivalent tools and technologies
Knowledge of the digital advertising lifecycle, including campaign setup, bidding, optimization, measurement, and the advertiser journey from acquisition through monetization
Strong technical foundation in Python and SQL, with the ability to build systems that integrate with CRM platforms, BigQuery, cloud services, Ads APIs, and other data platforms
Ability to translate technical capabilities into measurable revenue, productivity, or cost improvements
Ability to design scalable systems for experimentation, personalization, multichannel communications, signals, and automated decisioning
Ability to partner effectively across Sales, Growth, Business Intelligence, Finance, Product, and Engineering teams
Strong business judgment and executive communication skills, including the ability to communicate roadmaps, adoption, ROI, and business outcomes
Hands-on operating style with a focus on practical solutions, clear ownership, rapid execution, and simplified complexity
Commitment to high standards for testing, observability, data hygiene, and continuous iteration

Benefits

Comp & perks

Paid parental leave
Comprehensive medical coverage
Emotional and mental health support programs
Compensation packages that let you share in Snap’s long-term success