Senior SMC Marketing Specialist – Paid Media

SNAP/SNAP

. Set up, execute, and optimize paid social and display campaigns to generate qualified Medium advertiser demand for BD .

Posted 11/6/2026full-timeUnited StatesSenior💰 $118,000 - $176,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing and optimizing digital media campaigns across various platforms, with a strong focus on data analysis and performance metrics. Proven ability to collaborate cross-functionally and drive results in B2B marketing initiatives.

Highest-signal resume keywords

Digital Media Campaign ManagementAudience TargetingBudget ManagementCAPI UnderstandingAnalytical Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign SetupOptimization SkillsConversion TrackingAttribution AnalysisIncrementality TestingROAS MeasurementMicrosoft ExcelDigital Marketing PrinciplesB2B MarketingGlobal Campaign Execution

Soft Skills

Effective CommunicationCollaboration SkillsCreative ThinkingProblem-Solving AbilitiesDetail-Oriented

Tools & Technologies

Google AdsMeta AdsTikTok AdsSnapchat AdsLinkedIn Ads

Industry Keywords

Digital MediaCampaign OptimizationEmerging ChannelsPerformance ReportingMarket Expansion

About the role

Key responsibilities & impact

Set up, execute, and optimize paid social and display campaigns to generate qualified Medium advertiser demand for BD
Monitor campaigns daily, manage budgets, and recommend improvements to targeting, bidding, and spend
Execute A/B experiments across audiences, creative, formats, and platform features
Partner with Content, Design, Lifecycle Marketing, and BD on creative, retargeting, and follow-up
Work with Engineering and Data Science to improve conversion tracking and use CAPI signals for campaign optimization
Produce weekly performance reports covering qualified accounts, completed BD meetings, pipeline, and campaign efficiency
Use attribution, incrementality testing, ROAS, and marginal ROAS to guide optimization and investment recommendations
Identify market and platform expansion opportunities, including emerging-channel tests
Stay current on industry trends, technical updates, and best practices

Requirements

What you’ll need

Bachelor's degree or equivalent years of experience
5+ years of hands-on experience managing digital media campaigns, preferably at a tech company or digital agency
Strong hands-on campaign setup, audience targeting, budget management and optimization skills
Understanding of CAPI, conversion signals and measurement
Strong understanding of digital marketing principles, techniques, best practices, and KPIs
Excellent analytical skills and ability to interpret data and make data-driven decisions
Ability to adapt to changing priorities and comfort with ambiguity
Detail-oriented with strong organizational and project management skills
Effective communication and collaboration skills for cross-functional work
Creative thinking and problem-solving abilities
Proven track record of driving results through digital media initiatives
Advanced understanding of Google, Meta, TikTok, Snapchat, and LinkedIn ads platforms
Strong analytical skills and familiarity with Microsoft Excel
Experience in B2B marketing
Experience executing global digital media campaigns
Familiarity with conversion tracking and tag management

Benefits

Comp & perks

Paid parental leave
Comprehensive medical coverage
Emotional and mental health support programs
Compensation packages including equity in the form of RSUs
Default Together approach with in-office collaboration 4+ days per week