Senior Specialist, SMC GTM Architect

SNAP/SNAP

. Own specific segments or workflows within the full-funnel strategy for long-tail advertisers .

Posted 9/15/2026full-timePalo Alto • California • United StatesSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in building and shipping automation systems and production applications, with a strong focus on integrating CRM, BigQuery, and Ads APIs. Proven ability to drive measurable business impact through data-driven decision-making and multi-channel outreach strategies.

Highest-signal resume keywords

Automation System DesignPython ProgrammingSQL ProficiencyDigital Advertising KnowledgeCRM Integration

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Automation System DesignProduction Application DevelopmentData IntegrationPersonalization WorkflowsMulti-Channel OutreachBehavioral Data AnalysisPerformance Data AnalysisTesting and ObservabilityData HygieneIteration Cycles

Soft Skills

CommunicationProject ManagementProblem SolvingCollaborationAdaptability

Tools & Technologies

CRMBigQueryGCPAds APIsClaudeCursorGoogle ADK

Industry Keywords

Digital AdvertisingCampaign SetupBiddingOptimizationAdvertiser Journey

Tech Stack

Tools & technologies

BigQueryGoogle Cloud PlatformPythonSQL

About the role

Key responsibilities & impact

Own specific segments or workflows within the full-funnel strategy for long-tail advertisers
Spearhead projects end-to-end
Build and ship systems integrating CRM, BigQuery, Ads APIs, and other data platforms
Build personalization workflows for product recommendations, optimizations, and advertiser triggers
Develop multi-channel outreach across in-product, email, and partner surfaces
Combine behavioral, contextual, and performance data for personalization, targeting, and decisioning
Automate operations, remove manual work, build reusable tools and APIs, and accelerate decision-making
Identify efficiencies and links across initiatives and prioritize tradeoffs with limited guidance
Communicate progress, tradeoffs, and outcomes to leadership and stakeholders
Work end-to-end across product, engineering, and sales to deliver measurable advertiser growth outcomes

Requirements

What you’ll need

BS/BA degree in Analytics, Computer Science, or related field, or equivalent experience
5+ years experience in designing and deploying automation systems, preferably in a GTM context
Experience building and shipping production applications or working prototypes
Experience with Python, SQL, or equivalent tools and technologies
Experience operating in high-growth, fast-paced environments
Track record of building and shipping systems that drove measurable business impact
Understanding of digital advertising, including campaign setup, bidding, optimization, measurement, and the advertiser journey from acquisition through retention
Hands-on experience building systems integrated with CRM, BigQuery, GCP, and Ads APIs
Knowledge of LLMs, RAG architectures, prompt engineering, eval frameworks, and model lifecycle management
Experience with Claude, Cursor, and Google ADK
Strong builder mindset with rigor around testing, observability, data hygiene, and iteration cycles

Benefits

Comp & perks

Paid parental leave
Comprehensive medical coverage
Emotional and mental health support programs
Compensation packages that let you share in Snap’s long-term success
Default Together approach with in-office work 4+ days per week