Senior Specialist, SMC GTM Architect

SNAP/SNAP

. Own specific segments or workflows within the full-funnel strategy for long-tail advertisers .

Posted 9/15/2026full-timePalo Alto • California • United StatesSenior💰 $142,000 - $214,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in building and shipping automation systems, integrating various data platforms, and driving measurable business impact in digital advertising. Proficient in Python, SQL, and CRM systems, with a strong focus on personalization and operational efficiency.

Highest-signal resume keywords

Automation System DesignPython ProgrammingSQL ProficiencyDigital Advertising KnowledgeCRM Integration

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Automation SystemsProduction ApplicationsData IntegrationPersonalization WorkflowsMulti-Channel OutreachBehavioral Data AnalysisPerformance Data AnalysisTesting and ObservabilityData HygieneIteration Cycles

Soft Skills

CommunicationProblem-SolvingPrioritizationCollaborationBuilder Mindset

Tools & Technologies

BigQueryGCPAds APIsClaudeCursorGoogle ADK

Industry Keywords

Digital AdvertisingCampaign SetupBiddingOptimizationAdvertiser Journey

Tech Stack

Tools & technologies

BigQueryGoogle Cloud PlatformPythonSQL

About the role

Key responsibilities & impact

Own specific segments or workflows within the full-funnel strategy for long-tail advertisers
Spearhead projects end-to-end
Build and ship systems integrating CRM, BigQuery, Ads APIs, and other data platforms
Build personalization workflows for product recommendations, optimizations, and advertiser triggers
Develop multi-channel outreach across in-product, email, and partner surfaces
Combine behavioral, contextual, and performance data for personalization, targeting, and decisioning
Automate operations, remove manual work, build reusable tools and APIs, and accelerate decision-making
Identify efficiencies and links across initiatives and prioritize tradeoffs with limited guidance
Communicate progress, tradeoffs, and outcomes to leadership and stakeholders
Work end-to-end across product, engineering, and sales to drive small-customer advertiser growth

Requirements

What you’ll need

BS/BA degree in Analytics, Computer Science, or related field, or equivalent experience
5+ years experience in designing and deploying automation systems, preferably in a GTM context
Experience building and shipping production applications or working prototypes
Experience with Python, SQL, or equivalent tools and technologies
Experience operating in high-growth, fast-paced environments
Track record of building and shipping systems that drove measurable business impact
Understanding of digital advertising, including campaign setup, bidding, optimization, measurement, and the advertiser journey from acquisition through retention
Strong technical foundation in Python, SQL, or related languages
Hands-on experience building systems integrated with CRM, BigQuery, GCP, and Ads APIs
Knowledge of LLMs, RAG architectures, prompt engineering, eval frameworks, and model lifecycle management
Experience with Claude, Cursor, and Google ADK
Strong builder mindset with testing, observability, data hygiene, and iteration cycles

Benefits

Comp & perks

Paid parental leave
Comprehensive medical coverage
Emotional and mental health support programs
Compensation packages that let you share in Snap’s long-term success
Equity in the form of RSUs