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Digital Media Buyer
Snipp Interactive. Plan and execute paid digital media campaigns across paid social, paid search, display/programmatic, video, and other performance-media placements .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in planning and executing paid digital media campaigns across various channels, with a strong focus on budget management, performance optimization, and data analysis. Proficient in utilizing digital advertising tools and collaborating with cross-functional teams to achieve campaign objectives.
Highest-signal resume keywords
Digital Media BuyingCampaign OptimizationGoogle AdsMeta Ads ManagerPerformance Marketing
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Campaign SetupBudget ManagementData AnalysisPerformance MetricsExcel Skills
Soft Skills
Written CommunicationVerbal CommunicationCollaboration
Tools & Technologies
LinkedIn Campaign ManagerProgrammatic DSPs
Industry Keywords
Paid SocialPaid SearchDisplay AdvertisingVideo AdvertisingRetail Media
About the role
Key responsibilities & impact- Plan and execute paid digital media campaigns across paid social, paid search, display/programmatic, video, and other performance-media placements
- Build media plans covering channel mix, audience strategy, budget allocation, flighting, benchmarks, measurement, and optimization cadence
- Own campaign setup and trafficking, including targeting, bids, budgets, placements, creative rotation, tracking parameters, conversion events, and pre-launch quality checks
- Monitor campaign pacing and performance and optimize toward reach, impressions, CPM, CPC, CTR, CPA, conversion rate, ROAS, and client-specific KPIs
- Run structured tests across audiences, creative, placements, bidding approaches, landing experiences, and channel mix
- Maintain budgets and forecasts, identify pacing issues, and recommend reallocations
- Partner with Analytics and client-facing teams on accurate, actionable reporting tied to campaign objectives
- Coordinate asset needs, platform specifications, deadlines, and performance insights with other teams
Requirements
What you’ll need- 3-5 years of hands-on digital media buying or performance marketing experience
- Experience in an agency, marketing-technology, promotions, loyalty, retail-media, or consumer-brand environment preferred
- Experience managing meaningful paid-media budgets and optimizing campaigns across multiple digital channels
- Proficiency with Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, and/or programmatic DSPs
- Understanding of CPM, CPC, CTR, CPA, conversion rate, frequency, reach, and ROAS
- Knowledge of pixels, conversion events, UTMs, attribution windows, tag management, privacy changes, and platform measurement limitations
- Strong Excel or spreadsheet skills
- Ability to analyze performance data, spot anomalies, and communicate recommendations
- Strong written and verbal communication skills
- Experience with promotions, loyalty, shopper marketing, retail media, or CPG campaigns is a strong plus
- Comfort working with distributed teams and clients across time zones
Benefits
Comp & perks- Competitive and comprehensive total rewards package
- Remote work arrangement
- Schedule flexibility around launches, reporting deadlines, or campaign issues