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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in performance marketing with a focus on optimizing paid media campaigns across multiple channels, including Meta and Google. Proficient in analyzing performance metrics such as CAC and ROAS to drive strategic decisions and enhance creative effectiveness.
Highest-signal resume keywords
Meta Ads ExpertisePerformance Marketing ExperienceBudget ManagementCreative Performance AnalysisCampaign Optimization
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Performance MarketingCampaign OptimizationCreative TestingData AnalysisBudget ManagementCAC UnderstandingROAS UnderstandingAudience TargetingConversion Rate OptimizationReporting Tools
Soft Skills
Excellent Communication Skills
Tools & Technologies
MetaGoogle AdsTikTok AdsYouTube AdsAmazon Ads
Industry Keywords
D2C RetailFashionLifestyleConsumer Brands
About the role
Key responsibilities & impact- Own paid-media performance across Meta, Google, TikTok, YouTube, Amazon and other relevant paid channels
- Optimise campaigns daily by making decisions around budgets, audiences, placements, creatives and bidding
- Identify winning and underperforming creatives, decide where to increase spend, and define new creative concepts
- Balance brand and conversion campaigns and optimise investment based on reach, frequency, impressions, CAC, ROAS and revenue
- Translate budgets and market priorities into channel-, campaign- and creative-level execution
- Own performance reporting and ensure decisions are based on clear, reliable data and relevant reporting tools
- Continuously test new audiences, channels, formats and creative approaches and scale what works
Requirements
What you’ll need- 5+ years of hands-on performance marketing experience
- Ideally experience within D2C retail brands
- Experience in fashion, lifestyle or consumer brands is a plus
- Meta Ads expertise is a must
- Experience managing significant paid-media budgets across multiple markets and campaigns
- Strong understanding of creative performance
- Experience running structured testing and optimisation
- Strong understanding of CAC, ROAS, conversion, revenue, reach and frequency
- Excellent communication skills in English
- Other languages are a plus
Benefits
Comp & perks- Hybrid working - our London office is in Shoreditch
- 25 vacation days
- Significant discount on snuggs products
- Personal educational budget for your growth and development
- International exposure - opportunity to travel and work with our colleagues in the Prague office with a subsidy offered by snuggs
- Regular company gatherings and team events