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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in performance marketing with a focus on managing paid-media campaigns across multiple channels, including Meta Ads, while optimizing budgets and creative strategies based on data-driven insights. Strong analytical skills in measuring CAC, ROAS, and overall campaign performance are essential.
Highest-signal resume keywords
Meta Ads ExpertisePerformance Marketing ExperienceBudget ManagementCreative Performance OptimizationData-Driven Decision Making
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Performance MarketingCampaign OptimizationCreative TestingBudget AllocationCAC AnalysisROAS MeasurementAudience TargetingConversion TrackingImpression ManagementFrequency Optimization
Soft Skills
Excellent Communication Skills
Tools & Technologies
MetaGoogle AdsTikTok AdsYouTube AdsAmazon AdsReporting Tools
Industry Keywords
D2C RetailFashionLifestyleConsumer Brands
About the role
Key responsibilities & impact- Own paid-media performance across Meta, Google, TikTok, YouTube, Amazon and other relevant paid channels
- Monitor campaign performance and make ongoing decisions around budgets, audiences, placements, creatives and bidding
- Identify winning and underperforming creatives, decide where to increase spend, and define new creative concepts
- Balance brand and conversion campaigns and optimise investment based on reach, frequency, impressions, CAC, ROAS and revenue
- Translate budgets and market priorities into channel-, campaign- and creative-level execution
- Own performance reporting and ensure decisions are based on clear, reliable data and relevant reporting tools
- Continuously test new audiences, channels, formats and creative approaches and scale what works
Requirements
What you’ll need- 5+ years of hands-on performance marketing experience, ideally within D2C retail brands
- Experience in fashion, lifestyle or consumer brands is a plus
- Meta Ads expertise is a must
- Experience managing significant paid-media budgets across multiple markets and campaigns
- Strong understanding of creative performance and experience running structured testing and optimisation
- Strong understanding of CAC, ROAS, conversion, revenue, reach and frequency
- Excellent communication skills in English; other languages are a plus
Benefits
Comp & perks- Hybrid working - our Prague office is in Vinohrady
- 25 vacation days
- Significant discount on snuggs products
- Personal educational budget for your growth and development
- International exposure - opportunity to travel and work with our colleagues in the London office with a subsidy offered by snuggs
- Regular company gatherings and team events
- Office snacks and refreshments