Senior Manager, Brand Activation – Social, Creator, Experiential

So Good So You

. Turn broader brand strategy into social, creator, influencer, partnership, experiential, and community-building programs .

Posted 9/30/2026full-timeRemote • Minnesota • United StatesSenior💰 $115,000 - $130,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in brand activation and integrated marketing, with a strong focus on social media, influencer engagement, and community building. Proven ability to lead teams, develop strategic plans, and execute programs that enhance brand visibility and consumer interaction.

Highest-signal resume keywords

Brand ActivationIntegrated MarketingSocial Media StrategyTeam LeadershipConsumer Engagement

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Brand Strategy DevelopmentCommunity BuildingExperiential MarketingInfluencer MarketingConsumer MarketingPerformance AssessmentProgram ExecutionCreative Judgment

Soft Skills

Communication SkillsFeedback ProvisionAccountability Creation

Certifications & Qualifications

Bachelor's Degree in MarketingBachelor's Degree in CommunicationsBachelor's Degree in Business

Industry Keywords

Social PlatformsConsumer BehaviorPartnership DevelopmentTrend AnalysisAgency Coordination

About the role

Key responsibilities & impact

Turn broader brand strategy into social, creator, influencer, partnership, experiential, and community-building programs
Develop plans, programs, and experiences that bring the brand to life and drive attention, conversation, and sharing
Build community and grow conversation around So Good So You
Monitor social, creators, culture, and consumer behavior to identify opportunities
Connect social, creators, partnerships, community, and real-world experiences into integrated programs
Lead and develop the team by setting priorities, providing feedback, creating accountability, and supporting growth
Coordinate internal teams and external agencies, creators, partners, and specialists to execute plans
Set goals, assess performance and consumer feedback, and improve future decisions
Report to the Director of Marketing

Requirements

What you’ll need

5+ years of experience in brand activation, integrated marketing, social, influencer/creator, community, experiential, partnership, integrated, or consumer marketing
Track record of building modern, social-first consumer brands
Significant experience with social media and understanding of social platforms, creators, trends, communities, and how brands earn attention
Experience across social, influencer/creator, partnerships, experiential, and community
Experience turning brand strategy or a brief into a clear plan and leading work from idea through execution
Experience managing and developing people and leading agencies, contractors, creators, and external partners
Strong creative judgment and communication skills
Bachelor's degree in Marketing, Communications, Business, or a related field preferred
Pre-employment drug testing and background check required
Must meet employment eligibility requirements verified through E-Verify

Benefits

Comp & perks

Health, dental, and vision insurance — employer covers 80% of premiums for employee and dependents
401(k) with a 3% company match
$500 annual company contribution to FSA
Discretionary Time Off — no accrual, take the time needed (exempt roles)
12 weeks Paid Primary Caregiver Leave
4 weeks Paid Secondary Caregiver Leave
Short Term and Long Term Disability, Life Insurance, and AD&D coverage
Team gatherings and volunteer days throughout the year