Creative Strategist

Soar With Us

. Own and develop performance creative strategies across multiple client accounts on Meta and TikTok .

Posted 11/10/2026full-timeLondon • United KingdomMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing performance-driven creative strategies for Meta and TikTok, leveraging data analysis to inform creative decisions and optimize client outcomes. Strong organizational skills and the ability to manage multiple accounts while collaborating effectively with cross-functional teams are essential.

Highest-signal resume keywords

Creative Strategy DevelopmentMeta Ad Ecosystem ExpertiseTikTok Ad Ecosystem ExpertisePerformance Data AnalysisClient Account Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Performance MarketingContent StrategyCreative Brief WritingCreative Testing Roadmap ManagementData Analysis

Soft Skills

Excellent Written CommunicationStrong OrganisationAttention to DetailProactive MindsetAbility to Prioritize

Industry Keywords

ECommerceBuyer PsychologyStorytellingConversion-Driven ContentPaid Social

About the role

Key responsibilities & impact

Own and develop performance creative strategies across multiple client accounts on Meta and TikTok
Turn creative performance data into clear insights, recommendations and testing opportunities
Lead concepting, scripting and briefing for UGC and paid social assets
Write creative briefs for creators and internal production teams
Build and manage structured creative testing roadmaps across accounts
Collaborate with account managers to align strategy, delivery and client goals
Stay ahead of trends, hooks, formats and platform updates to inform creative direction
Lead or contribute to client reporting, presenting creative insights and strategic recommendations
Manage multiple accounts with strong organisation, prioritisation and attention to detail
Work closely with designers, producers, media buyers and account managers to ensure creative output is strategically sound, performance-driven and executed to a high standard

Requirements

What you’ll need

Experience in paid social, creative strategy, content or performance marketing (agency experience a plus)
Strong understanding of Meta and TikTok ad ecosystems
Proven ability to analyse performance data and translate it into creative decisions
Excellent written communication and briefing skills
A proactive, ownership-driven mindset
A strong interest in buyer psychology, storytelling and conversion-driven content
Ability to manage multiple clients and priorities effectively
Strong organisation, prioritisation and attention to detail
Genuine passion for the eCommerce space
Ability to thrive in a fast-paced, high-performance environment

Benefits

Comp & perks

Client Portfolio: Work across leading D2C and e-commerce brands.
25 days holiday plus public holidays, an extra paid day off on your birthday, and an additional day per year after 2 years' service (up to 30 days)
Private health insurance (Vitality) and 50% off gym memberships
Life insurance including unlimited 24/7 GP access
Cash plan claim back dental, eye care, physiotherapy and counselling costs
Company pension
Hybrid working, plus the option to work abroad for up to 30 days at a time
Professional development support
Regular team socials and a peer-to-peer kudos/rewards system