Growth Strategist – Paid Social

Soar With Us

. Diagnose DTC businesses from first principles across Offer, Conversion, Creative and Distribution using the Growth Compass framework .

Posted 11/10/2026full-timeRemote • United KingdomMid-LevelSenior💰 £40,500 - £60,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in diagnosing DTC e-commerce business constraints and developing growth strategies tied to revenue and customer acquisition. Proficient in analyzing key performance metrics and leveraging data-driven insights for decision-making.

Highest-signal resume keywords

DTC E-Commerce GrowthCustomer Acquisition Cost (CAC)Lifetime Value (LTV)Meta AdvertisingCreative Strategy

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Growth Roadmap DevelopmentData AnalysisPerformance Metrics MeasurementBudget ManagementTesting Framework Ownership

Soft Skills

Strategic CommunicationProblem-SolvingCollaboration

Tools & Technologies

ShopifyTriple WhaleGA4Ads Manager

Industry Keywords

Direct-To-Consumer (DTC)Challenger BrandsCreative PerformanceP&L Management

About the role

Key responsibilities & impact

Diagnose DTC businesses from first principles across Offer, Conversion, Creative and Distribution using the Growth Compass framework
Build growth roadmaps and forecasts tied to revenue, new customer acquisition and profit targets
Plan peak periods such as BFCM well ahead
Run strategic conversations with founders and CMOs
Make final calls on budget and strategy
Align Media Buyers, Paid Search and Creative Strategists behind one plan
Own the testing framework and approve key decisions
Read Shopify, Triple Whale, GA4 and platform data together
Measure new customer CAC, contribution margin, LTV, MER, ROAS and AOV
Use AI for research, analysis, forecasting and reporting

Requirements

What you’ll need

3+ years growing DTC e-commerce brands hands-on, with Meta at the core
Experience with fast-growing challenger brands is preferred over large enterprise names
Ability to diagnose business constraints across Offer, Conversion, Creative and Distribution
Fluency in CAC, contribution margin, LTV and MER
Comfort working with a P&L and Ads Manager
Ability to explain complex problems to founders in plain English and get buy-in
Understanding of creative strategy and performance creative
Brand-side and agency-side experience is a strong plus

Benefits

Comp & perks

Fully remote, with hybrid options
28 days’ annual leave (including your birthday, Christmas Eve and New Year’s Eve)
Private health insurance (after 6 months)
Life insurance
24/7 virtual GP
Healthcare cash plan
Professional Development Fund for courses and certifications
Work Abroad Scheme (up to 30 days at a time)
Company pension
Regular events and team socials