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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in leading growth strategies for e-commerce brands, with a strong focus on performance metrics, creative strategy, and team leadership. Proficient in building forecasting systems and integrating media planning to drive client outcomes and retention.
Highest-signal resume keywords
Performance Marketing LeadershipE-Commerce Growth StrategyCreative Strategy EvaluationTeam Management and CoachingData-Driven Decision Making
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Growth ModelingConversion Rate OptimizationAttribution AnalysisFunnel OptimizationCreative TestingRetention StrategyAccount AuditingPerformance Metrics EvaluationSOP DevelopmentCommercial Planning
Soft Skills
LeadershipCoachingCommunicationStrategic ThinkingAdaptability
Tools & Technologies
MetaTikTokTriple WhaleShopifyAI
Industry Keywords
DTCAgency ExperienceClient RetentionCreative StrategySeven-Figure E-Commerce
About the role
Key responsibilities & impact- Own client outcomes across every brand, channel and pod
- Report directly to the Founder
- Lead the Paid Social, Paid Search and Creative Strategy Leads
- Build a growth model covering offer, conversion, creative and distribution
- Own retention, MRR expansion and the share of clients hitting growth targets
- Serve as executive sponsor for key founder relationships
- Build forecasting and target-setting systems for every account
- Convert the outcome model into an SOP
- Train the team on the model
- Help shape the standard service offering
- Integrate media and creative planning, testing and reporting
- Establish creative hit-rate as a performance metric
- Coach three leads and a team of 15+ into department leaders
- Own hiring and build the leadership bench
- Participate in leadership-team commercial planning
- Add rigour to pitches and help ensure won brands can be grown
Requirements
What you’ll need- 5+ years in performance or growth on the agency or DTC side
- Experience taking seven-figure e-commerce brands to eight figures
- Deep fluency in testing, scaling, attribution, funnels and CRO across Meta, TikTok and search
- Ability to audit an account in 30 minutes and identify the main constraint
- Real creative strategy experience
- Ability to evaluate creative based on commercial potential
- Understanding of CAC, MER, contribution margin, LTV and payback
- Experience managing managers
- Experience writing models teams follow
- Founder-level presence and comfort with ambiguity
- Agency-side and brand-side experience, retention, CRO or offer strategy experience, and familiarity with AI, Triple Whale and Shopify are bonus points
Benefits
Comp & perks- 25 days’ leave plus Christmas Eve, New Years Eve, and your birthday off
- Up to 30 days a year working abroad
- Private health insurance after 6 months
- Life insurance
- Healthcare cash plan
- Company pension
- Performance bonus
- Annual pay reviews
- Structured progression plan
- Ongoing training
- Monthly incentives
- Kudos reward scheme
- Optional London office in Camden