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Head of TikTok Shop
Soar With Us. Lead the TikTok Shop department and build the operators and leadership structure needed for future growth .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in e-commerce growth, particularly within TikTok Shop, with a strong focus on building and leading teams, managing P&L, and driving performance through strategic client relationships and operational frameworks.
Highest-signal resume keywords
E-Commerce GrowthTikTok Shop ManagementAffiliate-Led Shop GrowthCommercial ExperienceAnalytical Skills
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
P&L ManagementPerformance MarketingTeam BuildingClient Relationship ManagementData AnalysisGrowth Strategy DevelopmentOperational FrameworksCapacity PlanningSOP DevelopmentEvidence-Led Reporting
Soft Skills
CoachingLeadershipCommunicationCollaborationCredibility
Tools & Technologies
Seller CentreAffiliate CentreKalodataFastmossTikTok LIVE
Industry Keywords
E-CommerceAffiliate MarketingCommercial FluencyClient ServicesGrowth Methodology
About the role
Key responsibilities & impact- Lead the TikTok Shop department and build the operators and leadership structure needed for future growth
- Lead Shop Managers, Affiliate Managers in the UK and offshore, and a GMV Max Manager
- Build a leadership layer covering affiliate, shop strategy, GMV Max, LIVE and client services over 12–18 months
- Own TikTok Shop P&L, including revenue, margin and EBITDA contribution across all clients
- Prove incremental lift, grow performance and keep clients and shops profitable
- Lead senior commercial conversations, including upgrades, fee reviews and escalations
- Set the department vision and target structure, build the business case and hire leaders while delivering the current forecast
- Coach and develop the team; define levels, roles, progression paths and results-linked reward with HR
- Serve as senior TikTok Shop contact for clients and own complex client relationships
- Develop onboarding, strategy sign-off, reporting and QBR client processes
- Bring cross-channel perspectives across Meta, Google and Creative
- Own and evolve the TikTok Shop growth methodology from audit and Growth Plan through QBRs
- Codify collaboration between affiliate, shop strategy, GMV Max and LIVE
- Establish evidence standards distinguishing known, modelled and assumed results
- Manage the day-to-day relationship with TikTok partner and category teams and protect Shop Partner status
- Represent FYA at events, panels and in the market as a UK TikTok Shop specialist
- Build operational frameworks for capacity planning, scoping, SOPs, shared AI workflows and monthly commercial reviews
Requirements
What you’ll need- 5+ years in e-commerce growth, including at least 2 years hands-on in TikTok Shop
- Experience building or scaling a commerce team, including designing roles, hiring leaders and structuring fast growth
- Track record of affiliate-led shop growth, including creator programmes, converting briefs, sample management and scaling with GMV Max
- Agency or client-facing commercial experience, including selling, defending or growing fees with senior stakeholders
- Strong analytical skills across Seller Centre, Affiliate Centre, Kalodata and Fastmoss, including understanding estimate limitations
- Working knowledge of TikTok LIVE commerce
- Experience leading remote or offshore team members is a plus
- Understanding of affiliate, shop strategy, GMV Max and LIVE and how they drive GMV
- Understanding of wider performance marketing and connections to TikTok Shop
- Commercial fluency in service and brand economics, margin leakage, retainer models and performance-share models
- Strong evidence-led approach to evaluating and reporting results
- Experience developing talent and future leaders
- Credibility with founders, CMOs and team members across time zones
Benefits
Comp & perks- Competitive salary plus a performance-related bonus linked to department KPIs
- 28 days' annual leave, including your birthday, Christmas Eve and New Year's Eve
- Private health insurance with wellness perks (after 6 months)
- Life insurance and Smart Health services, including a 24/7 virtual GP and wellbeing support
- Cash plan for dental, optical, physio and more
- Company pension
- Professional Development Fund
- Hybrid working, plus a Work Abroad Scheme (up to 30 days at a time)
- Regular company events and team socials across the Group