Paid Search Manager

Soar With Us

. Own Google Ads acquisition strategy for a portfolio of challenger DTC brands .

Posted 10/6/2026full-timeLondon • United KingdomMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in managing Google Ads acquisition strategies for DTC brands, with a strong focus on budget management, performance analysis, and client strategy development. Capable of translating growth goals into actionable plans while collaborating with cross-functional teams to optimize campaign performance.

Highest-signal resume keywords

Google Ads ManagementPerformance Max CampaignsBudget Management (£15k to £150k)DTC Unit EconomicsClient Strategy Leadership

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Non-Brand Search CampaignsShopping CampaignsIncremental Growth StrategiesAttribution AnalysisCampaign Optimization

Soft Skills

Client CommunicationProblem-SolvingTeam CollaborationCuriosity about DTC GrowthConstructive Challenge

Tools & Technologies

Google Merchant CenterGA4Shopify ReportingAttribution Tools

Industry Keywords

DTC E-CommerceCPG ExperienceAcquisition CostProduct MarginsAverage Order Value

About the role

Key responsibilities & impact

Own Google Ads acquisition strategy for a portfolio of challenger DTC brands
Build and scale non-brand Search, Shopping, Performance Max and Demand Gen campaigns
Assess brand demand, returning customers and attribution limitations when interpreting results
Use testing to evaluate incrementality
Translate client growth goals into account plans, budget recommendations and prioritised tests
Lead strategic conversations about performance, growth opportunities and investment
Own budget pacing and forecasting across accounts spending £15k to £150k per month
Explain expected returns, risks and trade-offs behind recommendations
Build joined-up growth plans with Growth Strategists across paid social, offer and conversion strategy
Connect search intent and product performance with creative, offer and landing page decisions
Plan around promotions, stock availability, product margins and repeat purchase behaviour
Manage campaign builds, bidding, product feeds, testing and optimisation
Maintain standards for account structure, measurement and reporting
Provide weekly, monthly and quarterly client updates
Review performance and resolve risks with the Head of Paid Search
Contribute to team training, playbooks, systems and departmental development

Requirements

What you’ll need

Proven track record managing Google Ads for DTC e-commerce brands
Hands-on experience with non-brand Search, Shopping and Performance Max
Specific examples of non-brand and Performance Max strategies delivering incremental new customer growth
Experience managing budgets of £15k to £150k per month
Experience leading client strategy and performance conversations, making budget recommendations, and building trust during growth and underperformance
Strong understanding of DTC unit economics, including acquisition cost, product margins, average order value and repeat purchase behaviour
CPG experience particularly relevant
Confidence using Google Ads, Google Merchant Center, GA4, Shopify reporting and attribution tools
Understanding of the limitations of Google Ads, Google Merchant Center, GA4, Shopify reporting and attribution tools
Experience working across paid social, creative and conversion teams
Experience managing multiple accounts and organising priorities, delivery and communication
Ability to assess Google as a new customer acquisition channel using new customer revenue, acquisition economics and incremental impact
Comfort leading client conversations and performing detailed account work
Full ownership of outcomes, raising problems early, making recommendations and following through
Low-ego approach and willingness to challenge assumptions constructively
Genuine curiosity about DTC growth and applying learnings to client decisions

Benefits

Comp & perks

25 days holiday plus public holidays
An extra paid day off on your birthday
An additional day per year after 2 years' service, up to 30 days
Private health insurance (Vitality)
50% off gym memberships
Life insurance including unlimited 24/7 GP access
Cash plan covering dental, eye care, physiotherapy and counselling costs
Company pension
Hybrid working
Option to work abroad for up to 30 days at a time
Professional development support
Regular team socials
Peer-to-peer kudos/rewards system