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Manager, Local Visibility Optimization
SOCi, Inc.. Define and continuously refine the company’s SEO and search narrative, grounded in data, client outcomes, and emerging industry signals .
About the role
Key responsibilities & impact- Define and continuously refine the company’s SEO and search narrative, grounded in data, client outcomes, and emerging industry signals
- Translate complex market intelligence into accessible frameworks for internal teams and external audiences
- Partner with leadership to align the point of view with overall brand strategy and product positioning
- Maintain a living library of insights, frameworks, and talking points for cross-functional storytelling
- Develop and maintain a comprehensive SEO enablement program within Customer Success, including playbooks and performance benchmarks
- Maintain Paid Local SEO Consulting services and ensure deliverables are met and evaluated
- Collaborate with CSMs on listings and local pages strategy
- Partner with cross-functional teams to shape product messaging and roadmap value storytelling
- Host weekly cross-functional updates and conduct regular training sessions
- Produce thought leadership content, including blog posts, webinars, and video commentary
- Stay current on best practices and enable SOCi’s SEO strategists with relevant expertise
- Meet with CSMs to provide prescriptive analysis on SEO performance, updates, and best practices
- Attend Critical Account Program calls to address at-risk customer SEO adoption and performance concerns
- Guide internal partners in designing effective SEO programs aligned with business objectives
- Provide QBR guidance for CSMs based on industry best practices
Requirements
What you’ll need- 7+ years of past SEO experience
- Experience in AEO and GEO
- Organized and detail-oriented
- Solid written and verbal communication skills
- Advanced Excel and Google Sheets experience
- Google Search Console, Google Analytics, SEMRush, and Screaming Frog experience required
- Ability to multitask
- Familiar with all Microsoft’s business programs / Google suite
- Takes initiative and strong at following up
- Exceptional customer advocate and internal ambassador
- Experience in a fast paced, deadline-driven environment
- Strong understanding of SEO performance metrics, both for website and listings
- Knowledge of various project management methodologies (e.g. agile/scrum) and ticketing platforms (e.g. Jira) a plus
Benefits
Comp & perks- Health insurance plans, dental, and vision
- Wellness incentives
- 401(k) plan with employer match
- Flexible paid time off
- Quarterly wellness days
- Paid holidays
- Unique employee engagement programs
- Empowering Career Growth and Success
- Flexible Work Environment (full-time, non-contract roles only)
- Comprehensive Benefits Package (full-time permanent, non-contract roles only)