Freelance Senior Paid Ads Specialist, LinkedIn & Meta

SOCIAL SELLING GmbH

. Set up and launch campaigns on LinkedIn and Meta .

Posted 11/3/2026contractRemoteSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in launching and optimizing paid ad campaigns on LinkedIn and Meta, with a strong focus on data-driven performance metrics and audience segmentation. Proficient in creating compelling ad copy in both German and English while managing budgets and conducting systematic A/B testing.

Highest-signal resume keywords

Paid Ads ExperienceCampaign OptimizationAudience SegmentationGerman Language ProficiencyData-Driven Decision Making

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign LaunchingPerformance OptimizationA/B TestingConversion TrackingKPI Dashboard CreationBudget CalculationBidding Strategy DefinitionAd CopywritingLead Quality AnalysisCPL, CTR, CPA Understanding

Soft Skills

Clear Written CommunicationIndependent Work

Tools & Technologies

LinkedInMetaHubSpotLemlistClayZapier

Industry Keywords

B2B MarketingICP SegmentsMatched AudiencesCustom AudiencesLookalike Audiences

About the role

Key responsibilities & impact

Set up and launch campaigns on LinkedIn and Meta
Build scalable campaign structures, audiences, ad sets, and QA processes
Optimize performance based on CPL, CTR, CPA, and lead quality
Create precise ICP segments as well as Matched, Custom, and Lookalike Audiences
Develop persona-specific messaging for each ad set
Calculate budgets, define bidding strategies, and scale in a controlled manner
Create ad copy in German and English
Conduct systematic A/B tests for copy, creative, and CTAs
Set up conversion tracking and UTM structures
Create KPI dashboards for decision-relevant reporting
Document learnings after each test
No client calls, pitches, account management meetings, or business development
Collaborate with consultants; client communication is handled by the consultant

Requirements

What you’ll need

At least 4 years of paid ads experience with a genuine focus on LinkedIn and Meta in B2B
Personally launched and scaled campaigns on LinkedIn and Meta
Strong understanding of CPL, CTR, CPA, and lead quality, as well as the levers for optimizing them
Independent, data-driven approach to work
Clear written communication, including asynchronously
Already working independently or as a freelancer
Invoicing through your own company
Excellent German skills
Good English skills
Bonus: Experience with HubSpot, Lemlist, Clay, or Zapier
Apply with 2–3 brief case studies and your day rate

Benefits

Comp & perks

Flexible scope by agreement, with the opportunity for a long-term collaboration
Predictable workload and long-term collaboration instead of one-off projects
Real budgets for B2B accounts at mid-sized companies in the DACH region
Regular ad account reviews with experienced paid media specialists
Complete flexibility: use your own setup and manage your own schedule
Coordination during Central European Time (CET) by agreement