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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in driving digital marketing strategies with a focus on AI and agent-driven programs, while leading teams to achieve measurable outcomes in B2B environments. Proficient in building and optimizing AEO and SEO initiatives, managing multi-channel budgets, and ensuring compliance in AI-generated content.
Highest-signal resume keywords
Digital Marketing LeadershipAEO/GEO Program DevelopmentPaid Media ExpertiseAI-Driven Lifecycle ProgramsMarketing Automation Experience
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Digital MarketingAEOSEOPaid MediaAI-Driven MarketingLifecycle ProgramsAttribution SkillsAnalytical SkillsWorkflow AutomationPersonalized Web Experience
Soft Skills
Team LeadershipMentoringJudgment on Brand and ComplianceCollaboration with Cross-Functional TeamsAdaptability to Change
Tools & Technologies
SalesforceMarketo6senseClayApolloAirOpsAhrefsMixpanelAI Ad FormatsCDP
Industry Keywords
B2B SaaSFintechHigh-Consideration SaleRegulated IndustriesData Privacy
Tech Stack
Tools & technologiesApollo
About the role
Key responsibilities & impact- Drive Socure's digital marketing vision, strategy, and execution with AI and marketing agents at the core
- Lead the digital marketing team and partner with cross-functional stakeholders
- Build AEO and SEO programs to increase Socure's AI-assistant visibility and traditional rankings
- Run full-funnel paid media across Google, LinkedIn, Meta, LLM Ads, programmatic, and emerging AI ad surfaces
- Use AI for targeting, creative variation, bid strategy, and budget reallocation
- Build agent-driven lifecycle programs that respond to buying signals and coordinate handoffs with Sales Development and ABM
- Turn socure.com into an adaptive, personalized website with conversational paths to demos
- Design and operate an agentic marketing engine converting market signals into content and campaign assets
- Establish human-in-the-loop review for accuracy, brand, and compliance
- Build attribution and reporting connecting AI visibility, paid, lifecycle, and web engagement to pipeline and bookings
- Lead and grow teams across paid, organic/AEO, lifecycle, and digital operations
- Mentor team members to work effectively alongside AI agents
- Deliver first-year outcomes including AI-assistant citations, increased qualified pipeline contribution, live agentic workflows, improved demo conversion, and faster higher-quality team output
Requirements
What you’ll need- 10+ years in digital marketing, including leading teams and owning multi-channel budgets
- Experience ideally in B2B SaaS, fintech, or another complex, high-consideration sale
- Track record of building AEO/GEO programs and measuring AI-assistant visibility
- Deep paid media expertise across Google, LinkedIn, and programmatic
- Hands-on experimentation with AI-native ad formats
- Experience building agentic or AI-driven lifecycle and personalization programs
- Experience with marketing automation, CDP or intent data, enrichment, and orchestration
- Experience shipping a personalized or adaptive web experience and running a disciplined testing program
- Hands-on fluency with LLMs, agent frameworks, workflow automation, and AEO and enrichment platforms
- Ability to build a working AI prototype independently
- Strong analytical and attribution skills
- Judgment on brand, accuracy, compliance, and data privacy for AI-generated content and automated decisions
- Leadership ability to develop people and guide teams through changes in how work gets done
- Experience marketing to banks, fintechs, or other regulated industries is a bonus
- Experience with Salesforce, Marketo, 6sense, Clay, Apollo, AirOps, Ahrefs, or Mixpanel is a bonus
- Public body of work on AEO or agentic marketing is a bonus
- Must generally live within 45 miles of a Socure U.S. talent hub for this hybrid role
- Must be authorized to work in the country where the job is located
Benefits
Comp & perks- Equity
- Annual bonus or commission plan
- Benefits as part of the total rewards package
- Hybrid work arrangement with flexibility varying by manager and team
- Executive air cover
- Team ready to move
- Room to build new capabilities
- Equal employment opportunity
- Hiring-process accommodations