Lifecycle Marketing Manager

Socure

. Own lifecycle strategy end to end, from first engagement through opportunity, expansion, and closed-lost re-engagement .

Posted 11/10/2026full-timeUnited StatesMid-LevelSenior💰 $130,000 - $160,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in B2B lifecycle marketing, demand generation, and growth strategies, with a strong focus on AI-driven automation and compliance with regulations such as CAN-SPAM, GDPR, and CASL. Proven ability to analyze data for decision-making and optimize marketing programs to drive pipeline growth.

Highest-signal resume keywords

B2B Lifecycle MarketingAI Workflow DevelopmentMarketing Automation PlatformsWebinar Program ManagementData Analysis and Reporting

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Signal-Based ProgramsTrigger-Based ProgramsSQLPythonEmail MarketingPipeline Growth StrategiesCompliance StandardsPerformance MonitoringPersonalized OutreachData-Driven Decision Making

Soft Skills

Strong Writing SkillsCollaborationCommunicationEditing SkillsCross-Functional Teamwork

Tools & Technologies

MarketoHubSpotCustomer.ioSalesforceZoom WebinarsON24ClaudeClayZapierN8n

Industry Keywords

Demand GenerationGrowth MarketingFinancial ServicesFraudRiskIdentityCompliance BuyersRegulated IndustriesCAN-SPAMGDPR

Tech Stack

Tools & technologies

PythonSQL

About the role

Key responsibilities & impact

Own lifecycle strategy end to end, from first engagement through opportunity, expansion, and closed-lost re-engagement
Set the lifecycle strategy and roadmap tied to funnel definitions and revenue targets
Decide which programs to run or retire and where AI and automation replace manual work
Define and rank first- and third-party buying-intent signals
Turn signals into triggers with clear entry and exit rules
Design and deploy AI agents that research accounts, draft personalized email and LinkedIn copy, choose timing and channel, and route high-intent accounts to Sales Development
Set guardrails for AI agents, including brand voice, compliance review, human approval, and performance monitoring
Prototype with Claude, Clay, Zapier or n8n, APIs, and the marketing automation platform
Run all lifecycle email, including nurture, re-engagement, customer and expansion programs, and launch announcements
Own the webinar program on Zoom Webinars and ON24, including topic selection, speaker preparation, promotion, live production, and follow-up
Use webinar registration, attendance, questions, and poll answers for personalized follow-up and Sales handoffs
Repurpose webinars into recap emails, short clips, social posts, and sales assets
Partner with Sales Development and Marketing Operations on handoffs, platform migration, scoring, and routing requirements
Measure signal-to-meeting conversion, signal-to-SQL rate, sourced and influenced pipeline, and velocity
Run testing across signals, agent prompts, messaging, offers, timing, and webinar formats
Provide recurring readouts to marketing and sales leadership
Ensure programs meet CAN-SPAM, GDPR, and CASL requirements
Collaborate cross-functionally and use data to drive decisions

Requirements

What you’ll need

3–5+ years in B2B lifecycle, demand generation, or growth marketing at a high-growth technology company
Track record of growing pipeline from mid-funnel programs
Hands-on experience building signal-based or trigger-based programs connecting intent and engagement data to outreach and sales handoff
Proof of building and shipping AI workflows or agents that run real marketing work
Working knowledge of at least one modern marketing automation platform, such as Marketo, HubSpot, Customer.io, or similar
Working knowledge of Salesforce
Experience running a webinar program that produced measurable pipeline
Strong writing and editing skills
Comfort with data and ability to build own reports
SQL or Python is a plus
Experience marketing to fraud, risk, identity, or compliance buyers in financial services or other regulated industries is a nice to have
Ability to meet CAN-SPAM, GDPR, and CASL requirements
Ability to work with Legal and Compliance on standards for AI-generated outreach

Benefits

Comp & perks

Equity
Annual bonus or commission plan
Benefits
Hybrid work arrangement with office attendance 2–3 days a week where a location is available
Accommodation support during the application or hiring process