Vertical Marketing Lead – Tier 1 Banks

Socure

. Define and execute a vertical marketing strategy for the Tier 1 Banking GTM Pod .

Posted 10/7/2026full-timeConnecticut • United StatesSenior💰 $180,000 - $220,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in B2B marketing with a focus on vertical strategies, driving measurable pipeline and revenue impact through data-driven narratives and integrated campaigns. Proficient in collaborating with cross-functional teams to influence product and marketing initiatives in high-growth SaaS and fintech environments.

Highest-signal resume keywords

B2B Marketing ExperienceProduct MarketingCampaign ManagementAnalytical SkillsProject Management

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Vertical Marketing StrategyData AnalysisPipeline GenerationCompetitive PositioningAI-Driven Messaging

Soft Skills

Cross-Functional CollaborationInfluencing Without AuthorityProject Management

Tools & Technologies

Marketing Automation ToolsCRM SystemsData Analytics Platforms

Industry Keywords

SaaSFintechIdentityFraudRisk Management

About the role

Key responsibilities & impact

Define and execute a vertical marketing strategy for the Tier 1 Banking GTM Pod
Develop ICPs, value propositions, use cases, and competitive positioning aligned to the pod’s sales motion
Partner with Product, Data Science, and Revenue Marketing to embed differentiated data and insights into vertical narratives
Translate AI-driven capabilities into industry-specific messaging for economic buyers and technical stakeholders
Deliver field-ready enablement, including decks, playbooks, battlecards, ROI tools, and customer stories
Build and execute campaigns generating qualified pipeline from target accounts
Increase awareness and position Socure as identity and fraud infrastructure
Coordinate integrated campaigns across email, webinars, paid and organic channels, SDR outreach, and in-person experiences
Define success metrics, analyze performance, and iterate campaigns with RevOps
Act as vertical marketing owner during planning cycles and QBRs
Influence Product, Sales, Data Science, RevOps, and Marketing to commercialize new capabilities
Establish and track KPIs tied to pipeline, revenue contribution, win rates, and strategic account growth
Bring market insights, competitive intelligence, and industry trends into GTM strategy discussions

Requirements

What you’ll need

6–8 years of B2B marketing experience
Product marketing, vertical/industry marketing experience in high-growth SaaS, fintech, identity, fraud, risk, or adjacent environments
Demonstrated success driving measurable pipeline and revenue impact through vertical or segment-focused marketing initiatives
Ability to translate complex AI-driven or data-centric technology into clear, compelling industry narratives
Experience partnering closely with sales teams and influencing cross-functional stakeholders without direct authority
Analytical rigor and experience tying marketing programs to business outcomes
Strong project management skills
Ability to drive multiple initiatives simultaneously in a fast-paced environment

Benefits

Comp & perks

Equity
Annual bonus or commission plan
Benefits
Accommodation during any stage of the application or hiring process, including interview or onboarding support
Equal employment opportunity protections