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Web Designer, Front-End Designer
Sodales Solutions. Design and build new marketing and landing pages .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in designing and building marketing and landing pages with a strong focus on conversion optimization, layout, and visual hierarchy. Proficient in using design tools and technologies to create engaging visuals and templates while adhering to brand guidelines.
Highest-signal resume keywords
WordPress ExperienceHTML and CSS ProficiencyAdobe Creative Suite ProficiencyDigital Marketing Design ExperienceConversion Rate Optimization Understanding
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Landing Page DesignVisual HierarchyLayout DesignTypographyResponsive DesignTemplate CreationPerformance Data AnalysisVideo CreationDiagram and Chart CreationSales Deck Production
Soft Skills
Independent WorkMinimal Supervision
Tools & Technologies
ElementorDiviGutenbergCanvaPowerPoint
Industry Keywords
Digital MarketingSaaSComplianceSafety TopicsBrand Guidelines
Tech Stack
Tools & technologiesWordPress
About the role
Key responsibilities & impact- Design and build new marketing and landing pages
- Rebuild existing pages to improve conversions through layout, hierarchy, CTAs, and forms
- Keep pages responsive and consistent across templates
- Create diagrams, charts, comparison tables, and featured images for blogs and resources
- Turn complex compliance and safety topics into clear visuals
- Build reusable templates so content publishes faster
- Create paid ad visuals, social creatives, email banners, and templates
- Create videos
- Produce sales decks, one-pagers, and case studies
- Apply brand guidelines consistently across all touchpoints
Requirements
What you’ll need- Portfolio with live website and landing page work you designed
- Hands-on WordPress experience (Elementor, Divi, or Gutenberg)
- Working HTML and CSS, enough to adjust layouts and implement a design accurately
- 4 to 6 years in design, preferably digital marketing or SaaS
- Strong grasp of layout, typography, and visual hierarchy
- Understanding of what makes a page convert (CTAs, forms, mobile layout)
- Proficiency in Adobe Creative Suite, Canva, and PowerPoint
- Comfort using basic performance data (CTR, engagement) to improve designs
- Ability to work independently with minimal supervision