Business Development Manager – Auto Care Sales

Softcard (acquired by Google)

. Develop and expand Auto Care program adoption to increase NAPA parts sales for current and new customers .

Posted 10/28/2026full-timeRemote • United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in sales strategy execution, account management, and customer engagement to drive program adoption and achieve sales targets. Proficient in utilizing CRM systems and understanding product specifications to effectively communicate value to customers.

Highest-signal resume keywords

Sales Strategy ExecutionAccount ManagementCustomer EngagementCRM Systems ProficiencyBusiness Development

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Sales PrinciplesAccount ReviewsProgram AdoptionSales PromotionsNew Member EnrollmentSales TechniquesMarket TrainingSales Plans ExecutionBusiness EffectivenessDeal Structuring

Soft Skills

Clear CommunicationResilienceAdaptabilityPersuasive CommunicationCollaboration

Tools & Technologies

CRM SystemsInventory Management SoftwareDigital Platforms

Certifications & Qualifications

Valid Driver's License

Industry Keywords

Auto Care ProgramNAPA Parts SalesField InsightsSales GoalsCommunity EventsConsumer MarketingTrade ShowsCustomer NeedsSales TargetsAAA Dual Enrollments

About the role

Key responsibilities & impact

Develop and expand Auto Care program adoption to increase NAPA parts sales for current and new customers
Communicate and execute Auto Care strategic initiatives, new member enrollment, program adoption, sales promotions, and program training
Present and sell prospects on the value of joining the NAPA Auto Care program
Collaborate with NAPA Auto Care HQ to provide feedback, ideas, and field insights supporting program adoption, new membership, AAA dual enrollments, Autotech training, and sales goals
Host meetings in the assigned territory and train local sales teams on Auto Care program adoption and utilization
Achieve territory quotas for sales, new members, and co-branded projects
Assist local BDGs with meeting management, community events, and consumer and prospective-member marketing
Visit NAPA Auto Care members regularly to support program adoption, understand customer needs, present relevant programs, and communicate program changes
Maintain thorough knowledge of the NAPA Auto Care program and member options
Review monthly initiatives with sales teams to focus on Auto Care program benefits
Execute weekly, monthly, and quarterly sales plans aligned with company growth objectives
Execute Auto Care sales programs and strategies to improve territory, distribution center, district, and area business effectiveness
Conduct periodic account reviews and update management on key progress indicators
Attend, organize, and manage key events and trade shows, including NAPA Autotech market training
Log into Auto Care member site and NAPA Connect regularly to check updates
Ensure all members in the market have access to the member site
Consistently meet or exceed yearly targets

Requirements

What you’ll need

3–5 years of previous selling and account management experience
Solid record of success developing new business while maintaining and growing existing business
Valid driver's license
Ability to travel within assigned territory, including account meetings, sales meetings, and other meetings
Ability to drive long distances and make multiple sales calls daily, including overnight stays as required
Ability to understand and apply sales principles, techniques, and processes
Ability to identify, understand, and meet customer needs through clear and persuasive communication
Resilience and adaptability in a fast-paced sales environment
Drive to meet or exceed sales targets and objectives
Understanding of structuring deals to meet sales and profit objectives
Deep understanding of product specifications, features, benefits, and brand differentiators
Comfort using CRM systems, inventory management software, and other sales tools
Ability to leverage digital platforms for customer engagement
Ability to safely operate a company vehicle for extended periods in varied conditions
Ability to frequently attend events after hours and/or on weekends
Travel requirements upwards of 50% at any given time