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Softcard (acquired by Google)

Divisional Sales Manager – UK & Ireland, Lubricants

Softcard (acquired by Google)

. Develop and maintain relationships working in cohesion with AAG Sales Directors and Business Development Managers .

Posted 10/26/2026full-timeBirmingham • United KingdomMid-LevelSeniorWebsite

Core Competencies

Role fit
Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in sales within the Automotive Replacement Parts Industry, with a strong focus on Automotive Lubricants and the ability to build long-term customer relationships. Proven ability to develop and execute marketing plans while leveraging technical support to enhance market share.

Highest-signal resume keywords
Sales Success In Automotive Replacement PartsKnowledge Of Automotive LubricantsExcellent Communication SkillsHunter Mentality For Sales OpportunitiesCommercial Acumen

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Soft Skills
Interpersonal SkillsSelf-MotivatedGoal-Oriented
Industry Keywords
Customer ServiceMarket ShareTechnical AssistanceSales PresentationsTrade ShowsMarketing PlanPrivate-Label Brand PortfolioProduct DevelopmentAutomotive IndustrySales Reporting

About the role

Key responsibilities & impact
  • Develop and maintain relationships working in cohesion with AAG Sales Directors and Business Development Managers
  • Conduct sales presentations to motor factor business
  • Convert competitor lubricant business to AAG supply
  • Assist motor factors to sell through to workshops with technical assistance
  • Increase AAG’s market share within the lubricant sector in line with budgets
  • Serve as the main point of contact for customers, addressing enquiries and providing exceptional customer service
  • Represent the company at trade shows, exhibitions, and industry events
  • Coordinate technical support with the commercial and marketing team
  • Assist in developing the 12-month marketing plan, including advertising, PR, and promotions
  • Report on campaign performance
  • Leverage the private-label brand portfolio to secure specialist deals
  • Complete weekly reports covering customer visits, technical calls, sales-out data, and other market-share-critical data, including price changes
  • Identify catalogue gaps and product-development opportunities monthly
  • Work with supply partners’ technical, sales, and marketing teams to develop opportunities
  • Report to the AAG UK DC Sales Director

Requirements

What you’ll need
  • Proven track record of success of sales in the Automotive Replacement Parts Industry (Essential)
  • Strong knowledge of Automotive Lubricants
  • Excellent communication and interpersonal skills, with the ability to build rapport and establish long-term relationships
  • Hunter like mentality, able to demonstrate the ability to identify and pursue sales opportunities
  • Excellent commercial acumen
  • Self-motivated and goal-oriented with the ability to work independently
  • Willingness to travel for customer visits, trade shows, and events as required

Benefits

Comp & perks
  • Hybrid work arrangement