Regional Manager, Sales & Business Development

Softcard (acquired by Google)

. Lead field execution and regional growth of NAPA Autotech training programs .

Posted 10/14/2026full-timeRemote • United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in leading automotive training programs, managing instructor performance, and driving regional growth through effective sales and customer engagement strategies. Proficient in analyzing operational data to identify improvements and optimize training delivery.

Highest-signal resume keywords

Automotive Technician ExperienceLeadership and Team ManagementSales and Customer Relationship ManagementTraining Program DevelopmentData Analysis and Performance Improvement

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Automotive Systems KnowledgeCurriculum DevelopmentSales Data InterpretationTraining DeliveryPerformance Management

Soft Skills

Communication SkillsProblem-Solving SkillsOrganizational SkillsCustomer EngagementCoaching and Mentoring

Tools & Technologies

Microsoft OutlookMicrosoft WordMicrosoft ExcelMicrosoft PowerPointLearning-Management Systems

Certifications & Qualifications

ASE Master Automobile TechnicianASE Advanced Engine Performance Specialist (L1)EPA Section 609 Refrigerant Handling Certification

Industry Keywords

Automotive TrainingField-Based OperationsRepair-Shop ManagementTechnical TrainingNAPA Programs

About the role

Key responsibilities & impact

Lead field execution and regional growth of NAPA Autotech training programs
Directly manage assigned instructors and ensure high-quality, customer-focused training delivery
Execute regional operating and growth plans to achieve sales, profit, training-volume, and customer-engagement objectives
Analyze regional sales, class, utilization, expense, and customer data; identify gaps and implement improvements
Promote training programs and secure class commitments and attendance
Identify and develop customer, market, sponsorship, and training-growth opportunities
Lead instructor-led and applicable digital training programs according to plans, budgets, policies, and customer requirements
Allocate instructor, equipment, training-aid, and material resources while optimizing quality, utilization, cost, and travel efficiency
Review, assign, and approve instructor schedules; monitor training days, customer coverage, attendance, travel, and expenses
Coordinate transportation and setup of training aids and mockups
Address customer concerns, delivery issues, and operational barriers
Monitor competitor offerings and customer feedback and recommend regional improvements
Recruit, onboard, deploy, coach, develop, evaluate, and retain assigned instructors
Establish performance expectations and provide feedback, recognition, development plans, and corrective action
Serve as primary regional liaison among Autotech, NAPA teams, distribution centers, accounts, suppliers, and customers
Maintain contact with regional decision-makers and provide updates on opportunities, schedules, results, issues, and customer needs
Support marketing, communications, and promotional activities
Present Autotech offerings at meetings, conferences, trade shows, tool shows, and events
Communicate Major Account training plans and progress
Prepare written communications, reports, presentations, and virtual sessions
Manage regional expenses, travel, inventory, vehicles, equipment, and assigned assets
Ensure vehicles, training aids, and equipment are safely maintained and used
Enforce company policies, procedures, pricing practices, safety requirements, and asset-control standards
Recommend and implement process improvements
Perform other duties as assigned

Requirements

What you’ll need

High school diploma or equivalent
5+ years of experience as a working automotive technician
5+ years of progressive leadership, sales, training, shop-operations, marketing, curriculum-development, or comparable business experience, including coaching, managing, or developing others
Demonstrated ability to sell, promote, or grow service-based or other intangible programs
Knowledge of automotive and/or truck repair operations, shop functions, diagnostic processes, automotive systems, and industry terminology
Experience leading teams, managing performance, and fostering employee engagement in a field-based or geographically dispersed environment
Strong business acumen and ability to interpret sales, profit, utilization, expense, and operating data
Strong customer relationship, communication, presentation, planning, organization, and problem-solving skills
Ability to prioritize multiple demands, exercise sound judgment, manage change, and execute with urgency
Proficiency with Microsoft Outlook, Word, Excel, and PowerPoint
Ability to travel extensively—up to 80%—by vehicle and commercial air, including overnight, weekend, and holiday travel as business needs require
Demonstrated integrity and commitment to a safe, respectful workplace
Preferred: Bachelor’s degree in business, automotive technology, education, operations, or a related field
Preferred: Experience in automotive technical training, technician development, aftermarket operations, or repair-shop management
Preferred: Experience directly supervising automotive technical instructors or other field-based technical teams
Preferred: Experience supporting Major Accounts, Regional Accounts, multi-location customers, franchise systems, or field-sales organizations
Preferred: Knowledge of NAPA programs, operations, customers, and field structure
Preferred: Working knowledge of repair-information systems, including Mitchell 1 or comparable platforms
Preferred: ASE Master Automobile Technician and/or ASE Advanced Engine Performance Specialist (L1) certification
Preferred: EPA Section 609 Refrigerant Handling certification
Preferred: Experience using learning-management systems, virtual-training platforms, customer-relationship-management systems, or performance-reporting tools

Benefits

Comp & perks

Extensive travel opportunities associated with the role
Full-time employment
Equal employment opportunity and non-discrimination commitment
Talent Community and email job alerts for future opportunities