Tools & Equipment Technical Sales Specialist

Softcard (acquired by Google)

. Generate and increase Tools and Equipment sales through NAPA stores and the end user accounts they service .

Posted 9/24/2026full-timeLittle Rock • Mississippi • United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in sales management within the automotive aftermarket, focusing on tools and equipment. Proven ability to build strong customer relationships, execute strategic initiatives, and leverage CRM and sales analytics tools to drive market share and sales growth.

Highest-signal resume keywords

Sales Management ExperienceStrong Leadership SkillsExcellent Communication SkillsProficient With CRM ToolsDeep Knowledge Of Automotive Tools And Equipment Market

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Sales AnalyticsMarket Share AnalysisOrder Entry CoordinationCustomer Needs AssessmentSales Goal Achievement

Soft Skills

Negotiation SkillsInterpersonal SkillsStrategic ThinkingTactical ExecutionCustomer Relationship Management

Certifications & Qualifications

Bachelor's Degree In BusinessAdvanced Degree Or Relevant Certifications

Industry Keywords

Automotive AftermarketTools And Equipment IndustrySales Territory ManagementCustomer Site EngagementAccount Support Coordination

About the role

Key responsibilities & impact

Generate and increase Tools and Equipment sales through NAPA stores and the end user accounts they service
Coordinate and implement market share-driving products and programs within a defined sales territory
Identify and address customer concerns through discovery and a methodical approach
Convey product information and manage time within the assigned territory
Maintain strong customer relationships and consistent communication
Work with store decision makers to expand business volume by identifying and converting sales opportunities
Identify customer needs and collaborate with local store and distribution center teams to provide solutions
Coordinate with account support specialists for order entry, tracking, purchase order confirmation, and billing adjustments
Identify opportunities and advise management
Maintain knowledge of product offerings, education, programs, warranties, and rebates
Communicate with managers, vendors, and colleagues regarding sales, service, and challenges
Perform periodic account reviews and update management on key progress indicators
Perform other duties assigned by the director or supervisor
Travel to customer sites and work in office and customer-site environments

Requirements

What you’ll need

Bachelor’s degree in business, Marketing, or related field
Sales management experience, preferably within the automotive aftermarket or tools and equipment industry
Proven track record of meeting or exceeding sales goals
Strong leadership skills
Excellent communication, negotiation, and interpersonal skills
Ability to think strategically and execute tactically in a fast-paced environment
Proficient with CRM and sales analytics tools
Ability to travel up to 75% of the time
Ability to sit or stand for up to 9 hours/day
Must be able to lift up to 50 pounds at times
Advanced degree or relevant certifications preferred
Experience managing geographically dispersed sales teams preferred
Deep knowledge of automotive tools and equipment market preferred

Benefits

Comp & perks

Remote work arrangement
Full-time employment