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Content Marketing Analyst
SoftExpert - Software for Excellence. Develop and execute content strategies focused on demand generation, search intent, organic visibility, topical authority, and conversion .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing and executing content strategies that drive demand generation and organic growth, with a strong focus on SEO fundamentals and content optimization. Proficient in analyzing data to identify opportunities and lead initiatives that align content with business objectives.
Highest-signal resume keywords
SEO FundamentalsContent MarketingGoogle Search ConsoleData AnalysisB2B Content Creation
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Content Strategy DevelopmentKeyword ResearchContent OptimizationOn-Page SEOContent Creation
Soft Skills
Organizational SkillsCommunication SkillsProblem-SolvingResults-Oriented Mindset
Tools & Technologies
GA4AhrefsAI Tools for Content Creation
Industry Keywords
Demand GenerationB2B FunnelSearch IntentOrganic VisibilityTopical Authority
About the role
Key responsibilities & impact- Develop and execute content strategies focused on demand generation, search intent, organic visibility, topical authority, and conversion
- Plan, produce, and/or guide the creation of content for different stages of the lead journey and business objectives
- Identify content opportunities based on search data, SERPs, competitors, keywords, trends, and performance
- Structure and evolve content/topic clusters, strategic pages, and internal linking strategies
- Apply on-page SEO fundamentals, including keyword research, search intent, titles, headings, metadata, URLs, and content optimization
- Optimize existing content to improve rankings, organic traffic, authority, and conversion
- Explore AEO/GEO and AI Search initiatives
- Lead end-to-end initiatives, connecting content, data, and business objectives
- Develop formats such as blog posts, research reports, e-books, interactive tools, landing pages, video scripts, and other assets
- Collaborate closely with SEO, PMM, Design, Product, Growth, PR, and other stakeholders
Requirements
What you’ll need- A degree in Marketing, Advertising, Communications, Business Administration, or a related field is preferred
- Experience with SEO, Content Marketing, Organic Growth, or related areas
- Solid knowledge of SEO fundamentals and search engines
- Experience with Google Search Console, GA4, and Ahrefs
- Ability to analyze data, identify opportunities, and turn them into concrete actions
- Strong organizational skills and autonomy to lead end-to-end initiatives with multiple stakeholders
- Excellent written and verbal communication skills
- Ability to structure problems, propose solutions, and present recommendations clearly
- Results-oriented mindset, balancing strategy and execution
- Experience creating content for B2B or SaaS companies
- Hands-on experience with AI Search, GEO, or AEO
- Experience with demand generation and the B2B funnel
- Experience using AI tools for content creation and research
- Advanced English and/or Spanish proficiency
Benefits
Comp & perks- Unimed Health Plan: No monthly premium for the employee and only 30% copayment
- Annual Profit-Sharing Bonus: We recognize and reward your efforts with a special annual bonus
- Meal or Food Allowance: R$950.00 benefit
- Education Assistance: Scholarships for language courses, undergraduate degrees, graduate programs, or specializations, with monthly reimbursement of up to 70%
- TotalPass: Access to a nationwide network of gyms, psychologists, and nutritionists across Brazil at an exclusive discount
- Dental Plan: Three comprehensive plan options available throughout Brazil
- Employee Referral Bonus: Rewards credited to your Flash benefits account
- Free Online Courses
- Internal and External Training
- Pharmacy Partnership
- Life Insurance
- Pet Care Partnership