Mid-Level Marketing Analyst – Paid Media, Performance

SoftExpert - Software for Excellence

. Plan, structure, and optimize acquisition and retention campaigns across Google Ads, Meta Ads, LinkedIn Ads, and other platforms .

Posted 11/10/2026full-timeRemote • BrazilMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in managing and optimizing digital marketing campaigns across platforms such as Google Ads, Meta Ads, and LinkedIn Ads, with a strong focus on metrics like CAC, ROAS, and conversion rates. Proficient in data analysis and reporting to drive strategic decisions and improve campaign performance.

Highest-signal resume keywords

Google Ads ManagementMeta Ads ManagementLinkedIn Ads ManagementGoogle Analytics (GA4)Conversion Rate Optimization (CRO)

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

CACROASCPACTRConversion RateA/B TestingBudget ManagementMulti-Touch Attribution ModelsTagging WorkflowsPerformance Reporting

Soft Skills

Analytical SkillsStrategic ThinkingCommunication SkillsProblem-SolvingAutonomy

Tools & Technologies

Google Tag Manager (GTM)Looker StudioPower BIHubSpotSalesforceRD Station

Industry Keywords

B2B ExperienceCampaign ScalingAcquisition CampaignsRetention CampaignsPerformance Monitoring

About the role

Key responsibilities & impact

Plan, structure, and optimize acquisition and retention campaigns across Google Ads, Meta Ads, LinkedIn Ads, and other platforms
Monitor account performance daily and make operational and strategic adjustments to achieve efficiency and volume targets
Conduct A/B tests of creative assets, copy, audiences, and landing pages
Build and monitor performance reports, translating data into actionable insights and plans
Ensure consistent measurement and tagging in collaboration with data, technology, or product teams
Manage budget allocation across platforms to maximize ROAS/ROI and reduce CAC

Requirements

What you’ll need

Degree in progress or completed, or equivalent proven hands-on experience in the field
Solid practical experience managing and scaling campaigns in Google Ads, Meta Ads, and LinkedIn Ads
Strong command of CAC, ROAS, CPA, CTR, and Conversion Rate
Practical knowledge of Google Analytics (GA4)
Familiarity with tagging workflows through Google Tag Manager (GTM)
Ability to think strategically about the lead/customer journey
Strong analytical skills and autonomy to solve problems without daily supervision
Excellent communication skills to justify budget allocations, present results, and align expectations with leadership
B2B experience is a plus
Intermediate or advanced English is a plus
Experience managing accounts with significant monthly budgets is a plus
Advanced knowledge of Conversion APIs (CAPI) and multi-touch attribution models is a plus
Experience with Looker Studio or Power BI is a plus
Familiarity with HubSpot, RD Station, or Salesforce is a plus
Experience with CRO projects is a plus

Benefits

Comp & perks

Unimed Health Plan: No monthly premium for the employee and only 30% copayment
Annual Profit-Sharing Bonus: We recognize and reward your efforts with a special annual bonus
Meal or Food Allowance: BRL 950.00 benefit
Education Assistance: Scholarships for language courses, undergraduate or graduate programs, and specializations, with monthly reimbursement of up to 70%
TotalPass and Wellhub: Access to a nationwide network of gyms, psychologists, and nutritionists in Brazil with an exclusive discount
Dental Plan: Three comprehensive plan options available throughout Brazil
Employee Referral Bonus: Bonuses paid through Flash
Free Online Courses: 100% free courses developed by SoftExpert
Internal and External Training
Pharmacy Benefit
Life Insurance
Pet Benefit