Social Media Manager

SoHo Dragon

. Develop and lead organic social strategies across Instagram, TikTok, Facebook, LinkedIn, Pinterest, and emerging platforms aligned with client business goals .

Posted 10/23/2026full-timeRemote • California • United States, CanadaMid-LevelSenior💰 $65,000 - $85,000 per yearWebsite

About the role

Key responsibilities & impact

Develop and lead organic social strategies across Instagram, TikTok, Facebook, LinkedIn, Pinterest, and emerging platforms aligned with client business goals
Own content calendars from concept to publishing, writing platform-native copy and captions in each brand’s voice
Create on-brand assets in Canva and write creative briefs for custom design or motion assets
Oversee community management and engagement
Plan and run UGC campaigns from concept and creator sourcing through briefing, content review, and publishing
Write UGC briefs and manage usage rights; repurpose UGC across owned channels and paid support
Build a repeatable UGC content engine to drive engagement and conversion
Monitor culture, trends, memes, and platform features and identify relevant trendjacking opportunities
Optimize content through testing hooks, formats, lengths, captions, audio, and posting times
Track performance metrics including views, reach, engagement rate, watch time, saves, shares, and follower growth
Build and present monthly client reports with insights, wins, and recommended next steps
Use native analytics and social reporting tools to monitor performance and course-correct
Lead day-to-day client relationships, anticipate challenges, provide recommendations, mentor coordinators, and improve internal processes

Requirements

What you’ll need

4+ years of agency experience in social media management (minimum)
Based in the US or Canada and authorized to work there
Proven experience planning and running UGC campaigns within social, including briefing creators and managing usage rights
Proven track record of growing views and engagement, with a strong understanding of platform algorithms, hooks, and retention
Experience building and presenting client-ready performance reports that turn data into clear recommendations
Advanced Canva skills, plus experience briefing designers on custom assets
Track record of trendjacking and moving at the speed of culture for millennial and Gen Z consumer brands
Excellent client rapport, communication, and presentation skills
Sharp problem-solving skills and ability to stay calm and decisive under tight timelines
Organized and detail-oriented, with ability to manage multiple clients at once
Familiarity with CapCut, social scheduling and analytics tools, Notion, and Google Drive is a plus