CRM & Lifecycle Marketing Coordinator

[solidcore]

. Build and schedule email, SMS, and push campaigns in Klaviyo, including audience targeting and QA .

Posted 10/8/2026full-timeRemote • Virginia • United StatesJunior💰 $59,006 - $64,464 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in CRM and lifecycle marketing, with a strong focus on campaign management, audience targeting, and performance analysis. Proficient in using Klaviyo and AI tools to enhance marketing strategies and improve client engagement.

Highest-signal resume keywords

Klaviyo ExperienceCRM Marketing AutomationCopywriting and Editing SkillsData Analysis and ReportingFigma and Canva Proficiency

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Email Campaign ManagementAudience TargetingA/B TestingSegmentation LogicPerformance Summarization

Soft Skills

Clear CommunicationOrganizational SkillsCollaboration

Tools & Technologies

KlaviyoInsightsOSTableauFigmaCanvaAI Tools

Industry Keywords

Lifecycle MarketingClient JourneysCampaign PerformanceBrand Voice GuidelinesMarketing Initiatives

Tech Stack

Tools & technologies

Tableau

About the role

Key responsibilities & impact

Build and schedule email, SMS, and push campaigns in Klaviyo, including audience targeting and QA
Set up and maintain automated client journeys for new studio openings, onboarding, trials, member nurture, and new modalities
Draft copy and review agency-produced creative in Figma and Canva according to brand standards
Build and validate client and prospect segments based on lifecycle stage
Translate client behavior data into segmentation logic and personalization strategies
Run A/B tests on subject lines, send times, and content
Summarize campaign performance using Klaviyo, InsightsOS, and Tableau
Maintain a shared content calendar and communicate send dates and marketing changes
Use AI tools to accelerate campaign development, reporting, copy drafting, performance summaries, and QA
Coordinate with Digital, Brand, and Field teams to align CRM messaging with broader marketing initiatives
Identify site or app experience opportunities supporting CRM program goals

Requirements

What you’ll need

1-2 years in CRM or lifecycle marketing, agency or in-house
Hands-on experience with a CRM/marketing automation platform; Klaviyo and/or Axle strongly preferred
Familiarity with Figma and Canva for reviewing or building creative assets
Strong copywriting and editing skills, with the ability to adapt to brand voice guidelines
Comfort working with data: pulling reports, spotting trends, and translating numbers into next steps
Comfortable using AI tools such as Claude for drafting copy, summarizing data, or streamlining repetitive tasks
Highly organized, with the ability to manage multiple campaigns and deadlines at once
Clear communicator, comfortable collaborating across Marketing, Digital, Brand, and Field teams
Bachelor's degree preferred, ideally in Marketing, Communications, or a related field

Benefits

Comp & perks

Bonus eligibility based on performance
Monthly cell phone stipend
401(k) with employer match
Medical, dental, and vision insurance
Paid parental leave and parental pay benefits
Free telehealth services
Employee Assistance Program (EAP)
Pre-tax commuter benefits
Flexible PTO
Free drop-in classes at [solidcore]