Senior Manager, Content & Brand

Solink

. Define and maintain Solink’s category narrative and brand point of view .

Posted 10/6/2026full-timeRemote • Canada, United StatesSenior💰 CA$124,885 - CA$172,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in content marketing and brand strategy, with a strong focus on managing editorial processes and producing data-driven thought leadership. Proven ability to lead teams, manage budgets, and measure content performance to drive pipeline influence.

Highest-signal resume keywords

Content MarketingBrand StrategyEditorial ManagementPeople ManagementData-Driven Thought Leadership

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Content StrategyWritingEditingContent ProductionPerformance MeasurementResearch CommissioningContent Analytics

Soft Skills

LeadershipCollaborationMentoringConflict Resolution

Tools & Technologies

Editorial CalendarSocial Analytics Tooling

Industry Keywords

B2B SaaSPhysical SecurityLoss PreventionRetail Operations

About the role

Key responsibilities & impact

Define and maintain Solink’s category narrative and brand point of view
Commission or produce original research and data-driven thought leadership
Build and manage an editorial calendar across blogs, LinkedIn, newsletters, speaking, and podcasts
Set editorial standards and quality expectations across the content program
Run the trade-focused speaker and influencer program end-to-end
Manage executives, customers, and external partners/analysts as speakers, panelists, and collaborators
Partner with Sales and Demand Gen to create enablement assets
Convert content into talk tracks, one-pagers, social content, sales decks, and campaign copy
Manage a content team and/or freelance writers, designers, and agencies
Manage content production, speaker, sponsorship, and influencer budgets
Own content performance measurement and report engagement, share of voice, and pipeline influence
Lead large-scale initiatives with autonomy and strategic impact
Develop and mentor team members and manage freelancers/agencies
Resolve cross-team dependencies and conflicts

Requirements

What you’ll need

7+ years in content marketing, brand marketing, or content strategy roles, including B2B SaaS or a comparable technical category
2+ years of direct people management or managing a mixed team of employees, freelancers, and agencies
Demonstrated ownership of a brand or category narrative and experience turning it into a sustained content program
Experience building or running a speaker, analyst, or influencer program
Strong editorial judgment and hands-on writing/editing ability
Experience partnering with Sales and/or Demand Gen to convert content into pipeline-supporting assets
Experience in physical security, loss prevention, retail operations, or another category with a strong operations/data angle (nice to have)
Experience commissioning or producing original research/data studies (nice to have)
Familiarity with content and social analytics tooling (nice to have)
Candidates must undergo a criminal records check upon hire
Be a Canadian or American Citizen, or eligible to work in Canada or the United States
Be willing to comply with Solink’s security policies and standards

Benefits

Comp & perks

Meaningful equity for every full-time, permanent employee
Comprehensive benefits package
Monthly reimbursement for fitness, wellness, or mental health programs
Flexible work arrangements where the role allows
Growth and advancement based on merit
Candid culture with clear expectations and honest feedback
Social connection through So-learns, Solink-o, and So-lunches