Senior Customer Marketing Specialist

Solstice Advanced Materials

. Regionalize and execute marketing plans for Greater China in alignment with global strategy and marketing-generated pipeline goals .

Posted 10/15/2026full-timeShanghai • ChinaSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in executing B2B customer marketing programs and event planning within the Greater China market, leveraging data-driven strategies and strong communication skills to optimize marketing effectiveness and brand alignment.

Highest-signal resume keywords

B2B Customer Marketing ProgramsEvent PlanningDigital Marketing ChannelsProject ManagementFluency in Chinese and English

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Marketing AutomationData AnalysisA/B TestingSales EnablementAccount-Based Marketing

Soft Skills

Excellent CommunicationInterpersonal SkillsCollaboration

Tools & Technologies

Microsoft 365

Industry Keywords

Greater China MarketCustomer EngagementBrand GovernanceLocalization RequirementsCustomer Nurture Campaigns

About the role

Key responsibilities & impact

Regionalize and execute marketing plans for Greater China in alignment with global strategy and marketing-generated pipeline goals
Execute live and virtual customer-facing events and trade shows across Greater China, including sourcing, contract negotiation, booth execution, budgets, timelines, vendors, registration, and meeting logistics
Adapt event themes, presentations, promotions, customer communications, and post-event follow-up for regional relevance
Regionalize and execute account-based marketing campaigns across paid, earned, shared, and owned channels
Manage local execution of the corporate brand campaign and lead local corporate branding strategy
Analyze competitive landscape, customer insights, and local market dynamics
Represent Greater China market insights in global planning discussions
Support regional customer content strategy and adapt messaging and assets across the buyer funnel
Support and regionalize New Product Introduction plans
Execute and optimize customer nurture campaigns
Create and deliver sales enablement materials
Partner with business, sales, commercial, and agency teams on integrated programs
Drive digital-first marketing across web, marketing automation, digital content, demand generation, and relevant regional channels
Use data to guide strategy, measure ROI, campaign effectiveness, lead quality, and pipeline contribution
Conduct A/B testing to identify marketing best practices
Manage customer marketing budgets and optimize resource allocation
Ensure localized materials follow brand governance, messaging standards, legal requirements, and regional considerations
Travel up to 40%

Requirements

What you’ll need

Minimum of five years of experience developing and executing B2B customer marketing programs, including at least two years of event planning experience
Proficiency in Microsoft 365
Strong understanding of the Greater China market, including customer engagement approaches, localization requirements, and relevant digital marketing channels
Fluency in Chinese and strong English skills, both written and verbal
Excellent communication and interpersonal skills
Outstanding project management skills
Ability to collaborate effectively across global, regional, and local teams