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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in creating high-performing TikTok content that drives engagement and sales, with a strong focus on trends, commercial awareness, and brand consistency. Proficient in filming, editing, and delivering content across various TikTok formats while collaborating effectively with cross-functional teams.
Highest-signal resume keywords
TikTok Content CreationFilming And EditingCommercial AwarenessE-Commerce ExperienceOn-Camera Presentation
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Content ProductionVideo EditingPerformance Data AnalysisTrend AdaptationHigh-Volume Content Creation
Soft Skills
Attention To DetailCreative InstinctCollaboration
Tools & Technologies
TikTok ShopPaid AdsSpark Ads
Industry Keywords
BeautyFashionLifestyleFMCG
Tech Stack
Tools & technologiesSpark
About the role
Key responsibilities & impact- Create high-performing TikTok content designed to drive GMV
- Film, edit and deliver content for TikTok organic, TikTok Shop, and paid ads including Spark Ads/whitelisting
- Produce content at volume without compromising quality
- Stay on top of trends and adapt them into commercial content
- Create content to drive clicks, increase conversion, and promote specific SKUs or bundles
- Test hooks, formats and angles continuously and iterate based on performance data
- Showcase products through demonstrations, before-and-after content, and problem/solution storytelling
- Align content with promotions, bundles and campaign moments
- Support key trading periods with high-output content
- Collaborate with Account Managers, Live teams and Affiliate teams
- Support campaign shoots, brand days and key activations
- Execute creative direction and contribute ideas for new content formats and campaigns
- Edit content natively for TikTok
- Ensure strong hooks in the first 3 seconds, pacing, retention, on-screen text and captions
- Maintain brand consistency while adapting to platform trends
Requirements
What you’ll need- Proven experience creating content for TikTok (personal or brand)
- Strong understanding of what performs on TikTok
- Confident filming and editing content independently
- Ability to create high volumes of content consistently
- Commercial awareness, understanding that content needs to sell
- Strong attention to detail and creative instinct
- Experience with TikTok Shop or e-commerce brands
- Experience creating paid ad content
- Background in beauty, fashion, lifestyle or FMCG
- On-camera confidence and ability to present
Benefits
Comp & perks- Competitive salary based on experience and output
- Performance-related bonus linked to content impact
- 28 days holiday + bank holidays
- Hybrid working (London & Manchester)
- Flexible working hours
- Clear progression into Senior Creator / Creative Strategist roles
- Direct exposure to high-growth brands
- Opportunity to work on large-scale campaigns and live events
- Learn what actually drives revenue on TikTok
- Company pension
- Monthly wellness allowance
- Team socials and events
- Staff discounts across brands and partners
- High-performance, no-bullshit culture
- Fast-moving with constant output
- Surrounded by people who care about results
- Creative meets commercial
