Marketing Technologies Director

Sony Interactive Entertainment

. Lead multidisciplinary teams responsible for marketing technology engineering, product management, and UX .

Posted 10/13/2026full-timeRemote • California • United StatesLead💰 $226,200 - $339,400 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in leading multidisciplinary teams in marketing technology, product management, and UX, with a strong focus on cloud architecture, APIs, and data pipelines. Proven ability to define product vision, manage technology roadmaps, and drive transformation initiatives across global teams.

Highest-signal resume keywords

Cloud ArchitectureAPIsData PipelinesTechnical Product ManagementMarketing Technology

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Software EngineeringData EngineeringEnterprise SaaS ProductsMachine Learning PlatformsExperimentation MethodsAnalyticsAudience ActivationSecurityPrivacyScalability

Soft Skills

LeadershipCommunicationInfluencing Senior LeadersCollaborationTransformation Management

Tools & Technologies

Marketing PlatformsMeasurement FrameworksData Quality ToolsAutomation ToolsThird-Party Platform Integration

Industry Keywords

Marketing TechnologyProduct ManagementUser ExperienceData GovernanceIdentity Management

Tech Stack

Tools & technologies

Cloud

About the role

Key responsibilities & impact

Lead multidisciplinary teams responsible for marketing technology engineering, product management, and UX
Own end-to-end delivery and operation of global marketing platforms from discovery and architecture through launch, adoption, reliability, and continuous improvement
Set architecture for marketing platforms, APIs, data pipelines, audience services, orchestration, and activation integrations
Define the marketing technology product vision and prioritize a multi-year roadmap
Establish engineering standards for security, privacy, reliability, observability, scalability, and technical debt management
Lead product discovery and UX research with global marketing teams
Evaluate build, buy, and partner options and ensure third-party platform integration
Lead measurement and experimentation, including test design, measurement frameworks, and platform capabilities
Lead audience activation and marketing data teams responsible for identity, segmentation, consent-aware audience management, data quality, governance, and activation readiness
Connect audience, measurement, and activation capabilities across marketing channels
Partner with Data Science and Analytics leaders on experimentation, causal measurement, predictive models, and decision support
Assess and scale AI and automation use cases
Serve as technical and strategic partner to marketing, data science, and business analytics leaders
Align teams around architecture, product vision, roadmap, and investment priorities
Lead transformation initiatives and manage execution, dependencies, adoption, and measurable outcomes
Partner with marketing leaders to redesign workflows, processes, decision rights, and operating models
Balance global standards with local and product-level flexibility
Define success measures and post-launch KPI tracking

Requirements

What you’ll need

Bachelor's degree in software engineering, computer science, data engineering, or a related technical field; equivalent practical experience is acceptable
12+ years of experience across software or data engineering, technical product management, and marketing technology, including leadership of global teams
Direct software or data engineering experience and a record of leading engineering teams that built and operated production marketing technology systems
Demonstrated success building, launching, and operating enterprise SaaS products or internal platforms
Technical depth in cloud architecture, APIs, systems integration, data pipelines, identity and audience systems, security, privacy, reliability, and scalability
Experience leading multidisciplinary organizations spanning engineering, product management, UX, measurement and experimentation, analytics or data science, and audience activation
Strong command of experimentation methods, marketing measurement, analytics, and the use of data to improve product and marketing decisions
Experience with AI-powered products, machine learning platforms, or automation in production environments
Experience owning multi-year technology and product roadmaps and making investment, architecture, and build-versus-buy decisions
Ability to influence senior leaders, communicate technical tradeoffs clearly, and lead transformation across teams and regions

Benefits

Comp & perks

Medical insurance
Dental insurance
Vision insurance
Matching 401(k)
Paid time off
Wellness program
Employee discounts for Sony products
May be eligible for a bonus package