Senior Paid Media Planner

Sony Interactive Entertainment

. Develop strategic plans and activate paid media for PlayStation live-service and mobile game titles .

Posted 10/14/2026full-timeRemote • California • United StatesSenior💰 $142,200 - $213,200 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing paid media strategies for live-service and mobile games, with a strong focus on campaign optimization and performance analysis. Proven ability to manage substantial budgets and collaborate effectively with cross-functional teams to achieve user acquisition goals.

Highest-signal resume keywords

Paid Media ExperienceCampaign Management Across GoogleMeta AdvertisingPerformance Marketing OptimizationAnalytical Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

User Acquisition Campaign ManagementCampaign Performance OptimizationBudget ManagementMedia Strategy DevelopmentAd Campaign Building

Soft Skills

CollaborationAnalytical ThinkingStakeholder Engagement

Tools & Technologies

Google AdsMeta PlatformsApple Search AdsProgrammatic AdvertisingDSPs

Industry Keywords

Live-Service GamesMobile GamesPaid MediaPerformance MarketingCampaign Reporting

About the role

Key responsibilities & impact

Develop strategic plans and activate paid media for PlayStation live-service and mobile game titles
Collaborate with media agencies on campaign planning, media execution strategy, and optimization
Lead paid media plans and manage budgets up to 8-figure amounts
Own user acquisition campaign performance across Meta, Google, Apple Search Ads, video and display networks, and programmatic partners/DSPs
Optimize campaigns against ROAS targets
Partner with stakeholders and executive teams to align media strategies and report campaign outcomes
Build reporting and analysis with the cross-functional analytics team
Inform media mix, geographic, and budgeting strategies
Manage paid media operational workstreams, including contracts, invoicing, spend management, and performance reporting

Requirements

What you’ll need

5+ years of paid media experience for live-service and mobile games
Experience managing campaigns across Google, Meta, paid social, programmatic, SANs, video and display networks, and DSPs
Experience building performance marketing plans and optimizing campaign executions
Highly analytical; able to interpret and translate campaign results into action
Ability to build and manage ad campaigns across biddable platforms
Experience collaborating with cross-functional and cross-organizational teams
Interest and passion in growing into a people management role
Understanding and passion for live-service and mobile games is a plus
Background checks at the offer stage are required for new employees

Benefits

Comp & perks

Medical insurance
Dental insurance
Vision insurance
Matching 401(k)
Paid time off
Wellness program
Employee discounts for Sony products
May be eligible for a bonus package