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Sony

CI Technical Sales

Sony

. Develop and maintain beneficial relationships with company principals, sales teams, and installers .

Posted 10/14/2026full-timeCalifornia • United StatesMid-LevelSenior💰 $66,735 - $88,980 per yearWebsite

Core Competencies

Role fit
Core Competencies

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Demonstrates expertise in Custom Integration, Sales, and Training, with a strong focus on building relationships and executing strategies that drive sales performance. Proficient in educating dealer personnel on product features and effective selling techniques while providing consultative support to enhance dealer success.

Highest-signal resume keywords
Custom Integration ExperienceSales Strategy ExecutionTraining and Education SkillsStrong Communication SkillsMicrosoft Office Proficiency

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills
Sales Data AnalysisProduct DemonstrationTechnical SupportProblem-Solving SkillsUnderstanding of AV SystemsDealer Relationship ManagementInventory ManagementConsultative SellingEvent SupportProduct Evaluation Management
Soft Skills
Interpersonal SkillsDecision-Making SkillsOwnership and InitiativeEffective CommunicationIntegrity and Ethical Conduct
Tools & Technologies
Microsoft ExcelMicrosoft PowerPointMicrosoft Outlook
Industry Keywords
Custom IntegrationHome CinemaMulti-Room AV Systems2-Piece Projection SystemsDealer AdvocacySales TrainingTechnical TrainingSales Territory ManagementCESCEDIA

About the role

Key responsibilities & impact
  • Develop and maintain beneficial relationships with company principals, sales teams, and installers
  • Create and maintain dealer and sales advocacy for the Sony brand
  • Analyze daily/weekly sales data to plan and execute actions that maintain and improve sell-through
  • Educate dealer personnel on Sony and effective selling/installation of the Sony product line
  • Host virtual and in-person trainings for dealers and distributors
  • Support sales through consultative collaboration with Sony dealers in the territory
  • Monitor demo product inventory and ensure products are placed on the selling floor
  • Support national, regional, and local industry and dealer events as a Sony brand representative
  • Conduct demonstrations and assist dealers by answering questions and providing solutions
  • Gather, summarize, and report field and channel feedback and insights
  • Manage demo samples and facilitate product evaluations across the sales territory
  • Work with Regional Managers and Technical Sales Support representatives to achieve group goals and deliver a consistent dealer experience
  • Serve as a dealer point of contact for troubleshooting and directing dealers to correct settings or the service team
  • Focus on West Coast locations and the assigned Coast sales territory

Requirements

What you’ll need
  • 5+ years in Custom Integration or a related channel: Sales, Installation, Training, or Technical Support
  • Ability to travel up to 60% of the time
  • Ability to lift 75 lbs.
  • Willingness to learn and teach others about new features, technology, and their benefits
  • Must be able to work weekends/nights for product launch, dealer, sales, and training events, including CES and CEDIA
  • Sales-focused with the ability to influence others and execute strategies with a focus on ROI
  • Excellent communication and interpersonal skills
  • Strong decision-making and creative, effective, and efficient problem-solving skills
  • Willingness to take ownership and learn, plan, or implement what is required to succeed
  • Must live in a location within the territory
  • Strong written and oral communication skills
  • Bachelor's Degree preferred
  • Strong Microsoft Office skills, especially Excel, PowerPoint, and Outlook
  • High-level understanding of 2-piece projection systems, control systems, home cinema, and multi-room AV systems
  • Established relationships with key dealers, sales representatives, and complementary vendors
  • Honesty, integrity, and ethical conduct are material requirements

Benefits

Comp & perks
  • Competitive pay and benefits
  • Hybrid home/office workplace
  • Monthly “Free Fridays”
  • Early shutdowns on Fridays throughout the year, including summer half-days
  • Healthcare benefits (medical, dental, and vision)
  • Paid medical leave
  • 401k plan with matching company contributions
  • Vacation time
  • Education assistance
  • Student loan assistance program
  • Eighty hours of paid sick leave annually
  • Up to twelve weeks paid parental leave
  • Sales incentive plan