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Senior Marketing Manager, Global
SourceCode Communications. Build the global marketing roadmap for SourceCode’s Growth Partner story with the Global Executive Leadership Team .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in global marketing strategy, content creation, and brand management across multiple markets. Proficient in data-driven decision-making, project management, and optimizing marketing efforts to achieve revenue goals.
Highest-signal resume keywords
Global Marketing StrategyContent MarketingSEO, AEO, GEO StrategyProject ManagementData-Driven Decision Making
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Content CreationBrand ManagementSocial Media MarketingEmail MarketingAnalytics InterpretationBudget ManagementAward Submission ManagementCross-Channel TrackingVisual Asset CreationFreelancer Management
Soft Skills
CollaborationInitiativeOwnershipCommunicationAdaptability
Tools & Technologies
HootSuiteBeehiivBufferLinkedIn Business ManagerGoogle Search ConsoleGoogle AnalyticsCanva
Industry Keywords
Demand GenerationContent MarketingBrand MarketingInternational MarketingAward Submissions
About the role
Key responsibilities & impact- Build the global marketing roadmap for SourceCode’s Growth Partner story with the Global Executive Leadership Team
- Maintain brand consistency across markets while adapting messaging for US, UK and German audiences
- Create visual assets for social, presentations and owned content
- Own the global awards and speaking calendar, including opportunities, submissions and results tracking
- Run social content calendars across LinkedIn, Instagram, X and other platforms using Buffer
- Drive internal sharing and engagement across all offices
- Own website copy across global and regional pages
- Write blog posts, executive messaging and social content
- Solicit, produce and maintain case studies for decks, award submissions and the website
- Maintain templates and ensure adherence to brand guidelines, voice and identity
- Lead SEO, AEO and GEO strategy and improve search and AI visibility
- Run the SourceCode newsletter using beehiiv and LinkedIn; manage contributors, reviews, scheduling and performance recommendations
- Build launch plans for products, thought leadership and employer branding campaigns supporting pipeline and revenue goals
- Coordinate post-launch paid, content and social activity with regional leaders, operations and HR
- Amplify earned media with PR and account teams across owned and paid channels
- Own the global events, webinars and employer-branding calendar
- Interpret analytics and present decisions and recommendations
- Prepare monthly global and regional reports
- Help shape the annual global marketing budget
- Manage freelancers and vendors for design, SEO, paid media and localization
- Host trainings and office hours across offices
Requirements
What you’ll need- 6 to 8 years in marketing, demand generation and content marketing
- Agency experience required
- Experience marketing a brand across more than one country, ideally in the US, UK or Europe
- Data-driven approach with goal-setting, cross-channel tracking and optimization
- Track record of award and speaking submissions that win
- Strong writing across website, blog, social, thought leadership and internal communications
- Project management across multiple markets, time zones and deadlines
- Comfortable setting strategy and executing work on a small team
- Hands-on experience running paid social and search to a budget
- Experience with AEO/GEO, SEO and events
- Experience with targeting, testing and reporting results, including work with vendors and freelancers
- Proficiency with HootSuite, beehiiv, Buffer, LinkedIn Business Manager, Google Search Console, Google Analytics and Canva
- Experience managing a budget
- Individual contributor role with no direct reports; lead through initiative, ownership and collaboration
Benefits
Comp & perks- Robust benefits program
- Generous holiday allowance
- Pension scheme with 3% company match
- 2 ‘NOPE’ days/year
- Quarterly wellness challenges
- Profit-sharing program
- Workplace flexibility
- Professional learning and development
- 6-month paid parental leave
- Paid volunteer and professional development days